Boost your local SEO in 3 steps

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Appearing in local searches , in a good position, is the objective of a network of points of sale focusing on local proximity and territorial anchoring. Especially since 60% of users click on one of the first 3 results displayed 1 . Positioning in search engines is therefore essential for local visibility.

To attract customers to points of sale, you need to work on your local SEO in order to meet Internet users when they are browsing online or on smartphones.

Yes, but how to boost your local SEO ? Answers.


1. Deploy multichannel presence management
2. Implement a customer review management strategy
3. Add a store locator to your website
Conclusion


multichannel presence management local SEO

1. Deploy multichannel presence management
Presence management is a pillar of your local SEO because it poland phone number library helps to boost the local visibility of your establishments. It is thanks to it that your establishments can stand out in local searches by Internet users.

To set it up, start by creating a Google listing for each of your points of sale. By the way, did you know that 36% of your local SEO depends on your Google My Business 2 listings ? To increase the effectiveness of your Google establishment listings and fuel your local SEO, you must optimize all of their elements. Complete the name, address, description, Google posts, categories, etc. precisely.

Keep in mind that the more complete a file is, the better its local SEO will be !

Google My Business listing local SEO booster

Example of a Google My Business listing

Presence management is also deployed on other channels. You must therefore create local Facebook pages, local Instagram pages or LinkedIn business pages. These pages allow you to feed local SEO on your social networks, while being referenced by Google.



local seo customer reviews

2. Implement a customer review management strategy
Did you know that customer reviews can boost your local SEO ? In fact, they represent 16% of your ranking in Google 3 .

To set up a customer review management strategy , you need to take into account Google customer reviews, Facebook customer reviews, and also customer reviews from other platforms. For example, if you are a restaurant network, you need to work on managing your customer reviews on The Fork, JustEat, TripAdvisor, etc.

Please note that since the Digital Market Act (DMA), customer reviews from different platforms are visible directly on your Google profile .

To deploy your customer review management, start by setting up a customer review collection strategy . Automatically send an email or SMS after each visit to the store. Also consider collecting them directly at points of sale with collection terminals or digital tablets.

mail collects customer reviews boost local SEO
Customer review collection email

Then, take the time to respond to all of your customer reviews, positive or negative. In addition to many advantages concerning your e-reputation, this allows you to include your local SEO keywords in the responses. And therefore boost your local SEO !



store locator seo local

3. Add a store locator to your website
In addition to the basic rules for making your website SEO friendly (meta description, local SEO keywords on each page, loading time, etc.), we advise you to create a store locator section.

Since the DMA (Digital Market Act), again, a new section "location sites" appears at the top of local search pages above the Google Local Pack. Display that includes store locators!

As a reminder, a store locator is an interactive map where Internet users can find all of your points of sale, including the one closest to them. Each point of sale then has its own page with local information such as opening hours, address, telephone number, etc.

These pages are referenced individually by search engines and therefore boost your local SEO !
store locator booster local SEO

Decathlon Store Locator

Conclusion
To boost your local SEO in 3 steps, you must start by deploying multichannel presence management with Google listings , local pages on social networks and pages on local online directories. Then, you must set up customer review management to feed your local SEO . And finally, we advise you to create a store locator on your website to further develop your local visibility .

Boosting your local SEO can be time-consuming for a network of brands. This is why tools exist, specially designed for the needs of networks, such as the Digitaleo local marketing platform . This solution manages both your presence management , your customer review management and offers a store locator module to optimize its content.