How to migrate to Google Analytics 4?
Posted: Sat Dec 28, 2024 4:10 am
For those who use this tool, it is necessary to migrate from Universal Analytics to Google Analytics 4, otherwise you may start losing data from July 1, 2023. While if you have Analytics 360 properties you still have until July 2024. That is why today we want to explain how to migrate to Google Analytics 4. Keep reading!
What is Google Analytics 4?
Google Analytics 4 is an analytics service that you can use to measure traffic and engagement on websites and apps. It is a new type of property that offers different reports than the previous property.
It is a free service from Google. GA4 is the new feature available in this tool. It replaces Universal Analytics, which has been used since 2012.
Universal Analytics is over 10 years old, so a lot has changed in terms of what online businesses need and how the Internet develops. Users no longer browse the web in the same way, and there is much more emphasis on privacy. That's why Google decided to create this new platform.
GA4 is a more advanced feature that allows for privacy-sensitive brazil telegram lead tracking, AI-powered predictive analytics, and cross-channel data measurement.
Why should I migrate to Google Analytics 4?
As we mentioned at the beginning, Google indicates that Universal Analytics will cease to exist as of July 1, 2023. This implies that it will no longer collect data after that date, although you will still be able to see historical data for six more months.
If you want to collect new data you must migrate to GA4.
We recommend that you implement the change to Google Analytics 4 as soon as possible. This will allow you to familiarize yourself with the dashboard and all the options available for tracking data.
Plus, the sooner you make the change, the more data you can store in the new GA4 property.
Post: How to get organic links for your website
How to migrate to Google Analytics 4?
We give you a step-by-step guide to migrate from Universal Analytics to Google Analytics 4:
Step 1. Check your UA account and learn about GA4
Before you start migrating to Google Analytics 4, you should evaluate your Universal Analytics account. Review what you are tracking, your traffic data , sources, and conversion rates. Write down all the information that is important for your website or app and that you review regularly.
Google offers many ways to migrate to GA4, but it's best to keep a record of everything you're crawling.
We also recommend that you start learning about Google Analytics 4, because it is clearly different from Universal Analytics. For example, in the latter, views are used to separate data collection, while in GA4 there are no views and there are other ways to separate data.
Step 2. Set up your Google Analytics account 4
If you have a Universal Analytics account, migrating to GA4 is relatively easy with the GA4 setup wizard.
You click on that button to create a new property in GA4 or connect the one you already have. Then you need to click on Get started and a new pop-up window will appear, like the one you see below:
This describes what is going to happen to your property and what you need to do. If you are using gtag.js script you can start collecting data using the same tag.
You need to select “Enable data collection…” and click Create and Continue.
The following Google video also details what you should do.
Step 3. Add a property
After the steps above, if you see the option to Create Property, this means that Analytics can reuse the UA data for your GA4 property.
Copy the property name, URL, time zone, and currency settings.
Enables enhanced measurement in GA4.
Create a connection between Universal Analytics and Google Analytics 4 so you can use the UA Property Setup Wizard to connect your GA4 property.
Configure the GA4 property to receive data from the existing Google tag.
On the Set up a Google Tag page, select the option that describes your situation and follow the instructions. These may include using a Google Tag that is already on your site, one that you already have, or installing one.
What is Google Analytics 4?
Google Analytics 4 is an analytics service that you can use to measure traffic and engagement on websites and apps. It is a new type of property that offers different reports than the previous property.
It is a free service from Google. GA4 is the new feature available in this tool. It replaces Universal Analytics, which has been used since 2012.
Universal Analytics is over 10 years old, so a lot has changed in terms of what online businesses need and how the Internet develops. Users no longer browse the web in the same way, and there is much more emphasis on privacy. That's why Google decided to create this new platform.
GA4 is a more advanced feature that allows for privacy-sensitive brazil telegram lead tracking, AI-powered predictive analytics, and cross-channel data measurement.
Why should I migrate to Google Analytics 4?
As we mentioned at the beginning, Google indicates that Universal Analytics will cease to exist as of July 1, 2023. This implies that it will no longer collect data after that date, although you will still be able to see historical data for six more months.
If you want to collect new data you must migrate to GA4.
We recommend that you implement the change to Google Analytics 4 as soon as possible. This will allow you to familiarize yourself with the dashboard and all the options available for tracking data.
Plus, the sooner you make the change, the more data you can store in the new GA4 property.
Post: How to get organic links for your website
How to migrate to Google Analytics 4?
We give you a step-by-step guide to migrate from Universal Analytics to Google Analytics 4:
Step 1. Check your UA account and learn about GA4
Before you start migrating to Google Analytics 4, you should evaluate your Universal Analytics account. Review what you are tracking, your traffic data , sources, and conversion rates. Write down all the information that is important for your website or app and that you review regularly.
Google offers many ways to migrate to GA4, but it's best to keep a record of everything you're crawling.
We also recommend that you start learning about Google Analytics 4, because it is clearly different from Universal Analytics. For example, in the latter, views are used to separate data collection, while in GA4 there are no views and there are other ways to separate data.
Step 2. Set up your Google Analytics account 4
If you have a Universal Analytics account, migrating to GA4 is relatively easy with the GA4 setup wizard.
You click on that button to create a new property in GA4 or connect the one you already have. Then you need to click on Get started and a new pop-up window will appear, like the one you see below:
This describes what is going to happen to your property and what you need to do. If you are using gtag.js script you can start collecting data using the same tag.
You need to select “Enable data collection…” and click Create and Continue.
The following Google video also details what you should do.
Step 3. Add a property
After the steps above, if you see the option to Create Property, this means that Analytics can reuse the UA data for your GA4 property.
Copy the property name, URL, time zone, and currency settings.
Enables enhanced measurement in GA4.
Create a connection between Universal Analytics and Google Analytics 4 so you can use the UA Property Setup Wizard to connect your GA4 property.
Configure the GA4 property to receive data from the existing Google tag.
On the Set up a Google Tag page, select the option that describes your situation and follow the instructions. These may include using a Google Tag that is already on your site, one that you already have, or installing one.