The Internet is the oracle we all turn to when we have a doubt, no matter what it is, because thanks to its gatekeeper Mr. Google it is always possible to get answers. The fact is that behind that data and that computer code there are millions of people, many of whom are willing to share their wisdom to make themselves known or even simply for the pleasure of sharing interesting content .
Internet sales
Internet sales
One way or another we all end up having a presence on the Internet, so why not try to control our image and work on our personal brand ? Nowadays, when you hear about a person, company, product, service or problem that you are curious about and want to know more about, what do you do? Open your browser and ask the oracle.
Knowing that this trend exists, it is not surprising that more and more professionals and experts from all fields are encouraged to have their own space to share their knowledge. Do you know how many blogs there are on the Internet? Several years ago, there was talk of more than one and a half million blogs in Spain, so imagine the number there are today when content marketing is being promoted.
If we manage to sneak into those information search results or through actions that generate visibility, attract traffic to our space, we can reach two situations in which we promote sales on the Internet .
A person who opens the browser in search of content may not initially have any intention of purchasing, however, if we generate enough trust by demonstrating professionalism and confidence, we may succeed in awakening the desire to purchase and end up trusting our product or service.
A potential customer with an interest in purchasing searches the Internet for professional references. If we manage to provide them with interesting content, we have a high probability of making a sale.
Content marketing strategy
Taking into account this browsing behaviour and search habits, the tendency to cast hooks with a good piece of meat before making the offer is interesting. In other words, partial online training through tutorials - where video bosnia and herzegovina telegram lead are the kings of reach - becomes a first contact with the potential client. Once the potential consumer agrees to our appointment, we get to work to court him, collecting basic data about his interests in exchange for providing him with content of interest. When we have enough information to court him, we dress up in our most elegant clothes, put on some hair gel, put on cologne and there we go with our offer in hand, which if he was initially interested he will hardly be able to reject because we have left him hanging with that partial training. At this moment is when we have a high probability of getting the yes I do and consolidating the sale on the Internet.
Internet sales behavior
Internet sales behavior
There is a lot of competition on the Internet and it is harder than ever to differentiate ourselves. In addition, there is a lot of free information and training online for the consumer and it is he who decides whether to enter our space or not. Therefore, we should not think that we are giving away part of our service or product, but rather that by working on this content we are providing added value before he becomes our client and letting him fall through our marketing funnel . This previous step is our business card , our best letter of introduction in which we only let him see a part of the promise that we are able to offer for our clients.