Shopping in an online store from a mobile phone
Achieving success with your online store is not easy. For it to work and be profitable, you need to constantly optimize your strategy and the tactics applied. Everything surrounding your online store influences sales: visibility, customer engagement, product, segmentation, etc.
There are three states in which an online store can be found:
Visibility . You need visits, the focus should be on acquiring leads that you will have to convert into clients.
Acquisition . You need lead acquisition and more conversion, you don't just need visits but you also need sales. Without sales you won't survive.
Loyalty . You need to build customer loyalty and increase the rate of repeat purchases.
We have been specialising in online business for many years, which is why we have refined our strategy and use a methodology that works to increase sales in online stores.
It is very important for a business manager (online and offline) to know bolivia telegram lead where their business is at and make the right decisions to move to the next level (Visibility, Acquisition and Loyalty).
In every online business there are a series of indicators (KPIs) that must be monitored:
Web traffic (daily/weekly/monthly visits)
Conversion rates for that traffic. If 10 out of every 1,000 visits are customers, we will have a conversion rate of 1% and that is a real figure that you should keep in mind. Stores that do very well can reach 3% conversion, but it depends on the sector and the maturity of the business, the investment in acquisition, etc. A number that you have to keep in mind if you do it reasonably well is 1%; being below that conversion rate means that there is room for improvement.
The average ticket . The average amount of each customer's cart.
Monthly/Annual Billing
ROI .
By observing and analyzing these indicators, we design plans for each of the states of your business and create customized strategies depending on each specific client, because each one and each sector has its particularities.
Paying in an online store
What to do if your business needs a Visibility Plan
You are in phase 1 of your business, you are in the launch phase (every business with an unsatisfactory number of visits is in this phase) and you need visibility. We create visibility plans because for an online business to succeed, we need a high number of visits and when businesses start, the most difficult thing is to get the visits. For example, it may be necessary for monthly traffic to be close to 10,000 visits per month (depending on the average ticket and conversion) but 10k is an interesting number that can serve as a reference. We are able to increase traffic using different techniques (investment in paid media, influencers, etc.), and to do so we attract qualified traffic, which is the public that really wants your product or is looking for something similar to what you offer.
What to do if your business needs an #eCommerce Visibility PlanShare on X
Achieving conversion is the goal of every online store and conversion is the main indicator, but without visibility and traffic there is no business.
We base every action plan on results and measure it with web analytics tools. Our analysts base their decisions on the data they observe and verify, and if they detect a deviation from the planned objectives, they make decisions to reorient the strategy or modify it as necessary.
In this phase, when we want to achieve visibility, knowledge of the user and the definition of the buyer persona are very important. Identifying who they are, where they are, through which channel we have contacted them (traffic sources), all of this will help us to develop the Action Plan based on the data and setting clear objectives to achieve the desired results.