Winners of the third edition of the Google Marketing Partner Awards
Posted: Thu Dec 26, 2024 9:55 am
Making Science and t2ó have been the winners of the third edition of the Google Marketing Partner Awards (GMPA) , presented yesterday and aimed at recognizing the work of the best technology projects in the industry using Google tools. In addition, this edition has focused on the best collaborations between partners and agencies expert in the use of artificial intelligence . In this last edition, the collaboration of Boston Consulting Group (BCG) has been counted on as a strategic consultant for the analysis of the cases presented.
According to Javier Perez Moiño , managing director shandong mobile phone numbers database and partner of (BCG) Spain, “ the marketing strategies of Spanish brands are increasingly sophisticated in terms of the use of technology and AI, which will continue to be the protagonist in 2023 and the coming years. The success of these strategies depends on focusing on collaboration between brand and partner and using AI at the service of the expert,” says the professional.
The success of the strategy was reflected in the increase of more than 30% in new users and the 68% increase in total transactions compared to the previous year. As Jordi Ortega , head of eCommerce at PortAventura World, explains: “the result of applying a full funnel strategy together with the activation of similar audiences, together with the reach provided by the campaigns executed through Google Marketing Platform , has allowed us to achieve performance metrics and an overall return on investment well above our initial expectations.”
According to Javier Perez Moiño , managing director shandong mobile phone numbers database and partner of (BCG) Spain, “ the marketing strategies of Spanish brands are increasingly sophisticated in terms of the use of technology and AI, which will continue to be the protagonist in 2023 and the coming years. The success of these strategies depends on focusing on collaboration between brand and partner and using AI at the service of the expert,” says the professional.
The success of the strategy was reflected in the increase of more than 30% in new users and the 68% increase in total transactions compared to the previous year. As Jordi Ortega , head of eCommerce at PortAventura World, explains: “the result of applying a full funnel strategy together with the activation of similar audiences, together with the reach provided by the campaigns executed through Google Marketing Platform , has allowed us to achieve performance metrics and an overall return on investment well above our initial expectations.”