Experimentation as a driver of growth

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Decentralization and autonomy
Decentralization and autonomy are key to agile companies. By reducing hierarchies, companies improve their agility. Adidas, for example, decentralized decision-making and quickly adapted to market changes. This approach fosters resilience to unforeseen events, empowering teams to act quickly. In addition, autonomy facilitates innovation, as each unit can explore unique solutions without waiting for slow approvals. Adaptability and speed become normative, improving organizational performance.

Experimentation drives growth in companies. For example, Airbnb leveraged continuous experimentation to identify improvements to its product, achieving significant growth. Similarly, Booking.com implements A/B testing to fine-tune its platform. These practices not only strengthen innovation but also allow it to adapt to changing market needs, ensuring sustainable growth.

Frequently asked questions about open innovation
What is the first step to adopt open innovation in my company?
What types of companies benefit most from open innovation?
Does open innovation necessarily involve working with startups?
How do we ensure success when collaborating with third parties?
Is open innovation expensive to implement?
How can we measure the results of open innovation?
How to generate more links between startups and corporations?
Collaborations between startups and corporations can transform the business landscape. list of canada cell phone numbers At the AmCham Argentina event , key strategies were discussed. One effective approach is the co-creation of innovation events where both parties can exchange knowledge. In addition, roundtables and practical workshops foster networking and mutual understanding. The importance of establishing mentoring programs, where corporate leaders guide startups, providing expertise and direction in their projects, was also highlighted.

How to deal with uncertainty and chaos in innovation?
Facing uncertainty requires staying calm and adapting quickly. For example, Netflix reinvented itself several times to remain relevant. It started as a DVD rental company and, faced with the rise of streaming, it knew how to change course in time. Another example is Slack , which was initially a video game tool. By spotting better opportunities, it successfully transformed itself into the communication platform we all know today. These companies show that adapting and being flexible is vital.