Could a podcast work wonders for your marketing?
Posted: Thu Dec 26, 2024 6:48 am
It might sound a little ‘out of the box’, but podcasting can be a powerful tool for businesses looking to boost their reputation and ranking online. It’s not the most straightforward of media and it’s not suitable for every business but, with the right tone, the right style and the right content, businesses can boost brand loyalty, sharebility, traffic and even real-world prospects. If you’re considering starting a podcast for your business, here are some good reasons to get recording…
Authority
Reputation is everything. If you can be seen as an authority in your sector, your name is going to become increasingly well known out there. Competitors and industry experts are likely to have heard about you and talk about you, whether this is via social media, a Huffington Post article or in the boardroom, it’s all good press.
Podcasting is a great way to demonstrate the extent of rcs database your expertise, your knowledge of your sector and your understanding of your customers. This doesn’t mean you should put together a 40 minute dialogue on why you’re so great. To the contrary, a short snippet which features interviews, the latest updates that matter to your listeners and helpful insider information (how to’s and advice etc.) will set you up as an industry authority very effectively.
Shareability
Keep your podcast fun and/or helpful and you’ll start to build a loyal fanbase, ready to do your social media work for you with tweets, retweets, shares and +1s. You can even encourage listeners to join in the conversation with a podcast hashtag to boost social activity – an interactive aspect or competition always works well here too.
Articles are the primary Twitter fodder currently clogging up the internet. If you want to stand out from the crowd, a podcast gives you the opportunity to share something new, different and more personal, earning you instant social brownie points.
Authority
Reputation is everything. If you can be seen as an authority in your sector, your name is going to become increasingly well known out there. Competitors and industry experts are likely to have heard about you and talk about you, whether this is via social media, a Huffington Post article or in the boardroom, it’s all good press.
Podcasting is a great way to demonstrate the extent of rcs database your expertise, your knowledge of your sector and your understanding of your customers. This doesn’t mean you should put together a 40 minute dialogue on why you’re so great. To the contrary, a short snippet which features interviews, the latest updates that matter to your listeners and helpful insider information (how to’s and advice etc.) will set you up as an industry authority very effectively.
Shareability
Keep your podcast fun and/or helpful and you’ll start to build a loyal fanbase, ready to do your social media work for you with tweets, retweets, shares and +1s. You can even encourage listeners to join in the conversation with a podcast hashtag to boost social activity – an interactive aspect or competition always works well here too.
Articles are the primary Twitter fodder currently clogging up the internet. If you want to stand out from the crowd, a podcast gives you the opportunity to share something new, different and more personal, earning you instant social brownie points.