Building trust with consumers is a challenging task for any new DTC brand, but it’s especially hard in the health and wellness industry. Care/of was able to build this trust and make the decision-making process easier for consumers with a unique, customer-centric, personalization-focused approach.
In this breakdown, we’ll take a deep dive into the marketing strategies that Care/of used to build their brand into a huge company.
But first, let’s take a look at how it all started!
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Strengthen trust
Care/of's start as a vitamin subscription service
Co-founders Craig Elbert and Akash Shah saw an opportunity to bring high-tech sales and marketing tactics to the health and wellness industry.
It began when Elbert realized turkey customer email list how poor the shopping experience in the vitamin aisle of brick-and-mortar stores was for most people. “In trying to live healthier in my 30s, I was at the vitamin store picking up some things for myself and prenatals for my wife. The experience was confusing and miserable. I was reliant on a teenage store-clerk who was clearly under-informed. At the time I was at Bonobos, where we focused on building great consumer experiences and it was clear that the vitamins experience was broken,” he said in an interview.
The co-founder had a vision for a more personalized and more convenient experience: he thought finding the right vitamins could—and should—be easy.
Elbert and Shah created a website that went beyond simply selling customers vitamins…