The total number of emails opened by recipients

[SaifulIslam01]

With that said, are your subscribers fully ready to receive your emails? If this "perfect time" does exist, wouldn't everyone be sending out newsletters at the exact same time, defeating the purpose of trying to stand out in the inbox? Let’s take a look at what the data actually says so you can make an informed decision about when to best show up in your subscribers’ inboxes. In this article, we’ll cover: The best days to send email campaigns The best times of day to send email campaigns The best days to send emails based on your industry What email marketing tools and strategies you can use to increase your open rates But before we talk about all of that, how did we come to these conclusions? Our data: How we collect it and what it means We analyzed over one million email marketing campaigns sent from the US, UK, Australia and Canada from month to month to be exact! , the purpose of the study was to determine the best time to send emails based on user engagement metrics from previous months.


The analysis includes insights into the best days and times to send email campaigns in different countries and industries. Key Metrics Explained • Campaigns Sent: The number of campaigns successfully sent to recipients • Total Opens: • Total Open Rate: A proportionally weighted average of the total number of email opens sent by all campaigns • Average asia mobile number list Open Rate: The average open rate across campaigns is equally weighted Now let’s jump right into the key insights we gleaned from this data. Email Marketing Benchmarks by Industry and Region Marketing Benchmarks by Industry and Region;: What does this data say about the best time to send an email marketing campaign? We wanted to use our data to find out what days marketers typically send email campaigns, which days have the highest open rates, and what time of day the most opens are.


Below is a summary of our findings. What day of the week does everyone send events on? Email marketers like to send campaigns on Thursday followed by Friday. Which day of the week generates the highest open rates? Monday is the day of the week with the highest average open rates, followed closely by Tuesday and Sunday which also generate a large number of average open rates. However, campaign volume is significantly lower on weekends, which may skew the data. What time of day generates the most open rates? During the weekdays, once we exclude outliers, the highest engagement occurs between mid-afternoon and mid-afternoon local time. On weekends, campaigns sent around the morning have higher open rates, but fewer campaigns are sent during this period. A general summary of the findings In terms of total number of campaigns sent and total opens, weekdays outperformed weekends. Campaigns sent on Monday had above-average open rates. Timing is crucial: emails sent early in the morning on weekends and mid-to-late afternoon on weekdays get better results. Focusing campaigns on weekdays rather than weekends is generally more effective because overall engagement and campaign activity is higher, but as you'll read in this article, it's important to time your sending based on the preferences of your specific subscribers.