How to measure results of an offline campaign in Google Analytics
Posted: Wed Jul 09, 2025 8:49 am
There are at least four ways to measure the results of an offline campaign—which runs across various media such as TV, newspapers, magazines, and billboards—and online, for example, through Google Analytics.
We'll address this topic using the example of a beauty product company for a clearer understanding.
Landing Pages
By creating customized landing pages, beauty whatsapp number list product companies can focus on the main objective of their offline ad and measure the results of that action online. The goal of a landing page is precisely that: to drive people who see the ad on any offline channel to a specific website (landing page).
Vanity URLs
Vanity URLs are linked to landing pages. These URLs should be simple and contain as much information as possible regarding the offline campaign for leg creams.
We'll address this topic using the example of a beauty product company for a clearer understanding.
Landing Pages
By creating customized landing pages, beauty whatsapp number list product companies can focus on the main objective of their offline ad and measure the results of that action online. The goal of a landing page is precisely that: to drive people who see the ad on any offline channel to a specific website (landing page).
Vanity URLs
Vanity URLs are linked to landing pages. These URLs should be simple and contain as much information as possible regarding the offline campaign for leg creams.