wording on your operations
Posted: Tue Dec 24, 2024 7:23 am
It has often been said on this blog but a customer needs to feel valued and unique in your eyes. One of the mistakes still made too often by e-retailers is to think that a clientele is a single entity and that speaking to everyone at the same time will have a sufficient impact.
Customizing your operations helps improve their relevance. You will be able to better target your messages according to the needs and motivations of your customers and reach the psychological factors of each. Take a look at Païma Beauté's marketing automation strategy on this subject:
Use appropriate
When creating your campaigns, the wording you use is of paramount bolivia business email list importance. Indeed, the perception that the visitor has when they come to your site and the way you will speak to them will have a strong impact on their purchasing process and decision-making. The anchoring effect is one of the best examples of this. We feel like we are getting a good deal by buying a product for €9.99 rather than €10.
It is on this principle that our client “ Nature Cos ” has set up a winning moment with more than 2000 prizes to be won! However, Lionel Cristino, the brand’s digital marketing director, gives us a subtle detail:
"We have an unstoppable technique that we have to communicate to everyone. When we make the announcement, we say that there are 'codes for €20, €30 and even €50'. But in fact there is only one code for €50. With the list, we haven't lied too much, in the end. We also talk about more than 2,000 prizes to be
Customizing your operations helps improve their relevance. You will be able to better target your messages according to the needs and motivations of your customers and reach the psychological factors of each. Take a look at Païma Beauté's marketing automation strategy on this subject:
Use appropriate
When creating your campaigns, the wording you use is of paramount bolivia business email list importance. Indeed, the perception that the visitor has when they come to your site and the way you will speak to them will have a strong impact on their purchasing process and decision-making. The anchoring effect is one of the best examples of this. We feel like we are getting a good deal by buying a product for €9.99 rather than €10.
It is on this principle that our client “ Nature Cos ” has set up a winning moment with more than 2000 prizes to be won! However, Lionel Cristino, the brand’s digital marketing director, gives us a subtle detail:
"We have an unstoppable technique that we have to communicate to everyone. When we make the announcement, we say that there are 'codes for €20, €30 and even €50'. But in fact there is only one code for €50. With the list, we haven't lied too much, in the end. We also talk about more than 2,000 prizes to be