Conversion Marketing: A Way to Revive Demand
Posted: Tue Dec 24, 2024 7:22 am
Negative or negative demand throws a business off track. After all, it takes a lot of resources to create a product, and the buyer has a negative attitude towards it. In this case, conversion marketing is used. It allows you to improve the opinion of the product and achieve a purchase.
Conversion marketing services from Fractus are a chance to turn negative demand into good sales.
Conversion Marketing: A Brief Introduction
This type of marketing is similar to both supportive and incentive marketing. However, conversion marketing is an activity aimed at converting (changing) a negative experience or attitude of a visitor into a positive one. It is used in case of negative demand (when consumers categorically do not accept the product).
Conversion Marketing: A Brief Introduction
Supportive marketing is used when demand has declined antarctica email list 5644 contact leads and needs to be increased, while promotional marketing is used to increase existing demand.
Factors of negative demand
The reasons for negative demand for a product are usually as follows:
low quality;
a more worthy analogue on the market;
the product is out of date;
lack of need;
apparent or real lack of benefit or even harm;
a negative attitude formed under the influence of certain social groups.
Ways to solve the problem
As in any unclear situation, in this case they resort to analysis. First, they find out what caused the negative demand. Then they analyze the product itself - does it meet the needs of the target audience, does it solve the problems, and does the audience know about it. Based on the data obtained, they form a strategy.
Conversion Marketing Tools
Conversion marketing uses some tools to save the situation. This is a rejection of the existing product promotion strategy in favor of a more effective one, price reduction, PR, service improvement, or re-release of the product (relaunch of the service).
Conversion Marketing Tools
Conversion Marketing and Online Sales
Since most trade takes place online, this type of marketing is also used to increase demand for online sales . The following methods are used:
Offers of relevant products . They will buy what is needed and what is interesting to a specific target audience;
Multichannel . It is not only online stores, electronic catalogs, landing pages or company websites that sell. There are also other channels for delivering information about a product to the target audience: social networks, mailings, web push notifications, targeted advertising, etc.;
Improving an Internet resource offering goods or services (simplicity and convenience of navigation and use of the site, mandatory adaptability for various devices, timely replenishment of the catalog);
SEO optimization . Where does a buyer look for a product? Of course, in a search engine. Website optimization will allow you to attract leads directly to the company's website;
Feedback . It provides an opportunity to find out the reason for low demand and eliminate other problems associated with purchases, including retaining customers;
Reactivation of users . It is worthwhile to launch a reactivation campaign, especially since it allows you to return a larger percentage of lost or indifferent customers.
Conversion Marketing by Fractus
Resources have been invested in creating a product, but the consumer is negative? The solution is simple: just order services from Fractus. The work will be done by specialists who have sufficient experience and tools to create a marketing strategy specifically for your business.
Contact us and you will soon forget about negative demand!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Conversion marketing services from Fractus are a chance to turn negative demand into good sales.
Conversion Marketing: A Brief Introduction
This type of marketing is similar to both supportive and incentive marketing. However, conversion marketing is an activity aimed at converting (changing) a negative experience or attitude of a visitor into a positive one. It is used in case of negative demand (when consumers categorically do not accept the product).
Conversion Marketing: A Brief Introduction
Supportive marketing is used when demand has declined antarctica email list 5644 contact leads and needs to be increased, while promotional marketing is used to increase existing demand.
Factors of negative demand
The reasons for negative demand for a product are usually as follows:
low quality;
a more worthy analogue on the market;
the product is out of date;
lack of need;
apparent or real lack of benefit or even harm;
a negative attitude formed under the influence of certain social groups.
Ways to solve the problem
As in any unclear situation, in this case they resort to analysis. First, they find out what caused the negative demand. Then they analyze the product itself - does it meet the needs of the target audience, does it solve the problems, and does the audience know about it. Based on the data obtained, they form a strategy.
Conversion Marketing Tools
Conversion marketing uses some tools to save the situation. This is a rejection of the existing product promotion strategy in favor of a more effective one, price reduction, PR, service improvement, or re-release of the product (relaunch of the service).
Conversion Marketing Tools
Conversion Marketing and Online Sales
Since most trade takes place online, this type of marketing is also used to increase demand for online sales . The following methods are used:
Offers of relevant products . They will buy what is needed and what is interesting to a specific target audience;
Multichannel . It is not only online stores, electronic catalogs, landing pages or company websites that sell. There are also other channels for delivering information about a product to the target audience: social networks, mailings, web push notifications, targeted advertising, etc.;
Improving an Internet resource offering goods or services (simplicity and convenience of navigation and use of the site, mandatory adaptability for various devices, timely replenishment of the catalog);
SEO optimization . Where does a buyer look for a product? Of course, in a search engine. Website optimization will allow you to attract leads directly to the company's website;
Feedback . It provides an opportunity to find out the reason for low demand and eliminate other problems associated with purchases, including retaining customers;
Reactivation of users . It is worthwhile to launch a reactivation campaign, especially since it allows you to return a larger percentage of lost or indifferent customers.
Conversion Marketing by Fractus
Resources have been invested in creating a product, but the consumer is negative? The solution is simple: just order services from Fractus. The work will be done by specialists who have sufficient experience and tools to create a marketing strategy specifically for your business.
Contact us and you will soon forget about negative demand!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!