This is important because for certain items and products it is necessary to provide proof of the promise.
Posted: Tue Jul 01, 2025 5:55 am
5. Clarity in your irresistible offer
Your offer is essentially the way you sweden phone number library present your product or service. It's how you package it.
What's in your sale? Let me explain.
It is not the same to say “I sell you digital marketing services to grow your business” than to say “I offer you the X2 Digital Program: we work for 6 months with your brand to grow your business without needing to invest more than you already invest in advertising and you only pay us if we achieve certain growth milestones.”
Saying "home beauty services" isn't the same as selling "Max Relax Session: hair massage, back massage, skin care, and hairstyling so you leave feeling relaxed and splendid, ready for whatever comes your way and rock it. Bonus: for the same price, we'll even add your fingernails and toenails."
That's an offer.
It's everything that's contained in what you offer and how you communicate it.
How are you going to package what you offer so that it seems unreasonable to say no to your ideal client? This is asset 5.
Let's go to 6.
6. Clarity in your sales and persuasion messages
So far, we've defined: what positioning we want to adopt, who our ideal customers are, what value proposition we're going to work on, our "special sauce," and our irresistible core offering.
Now it's time to define WHAT we're going to say. Your communication plan.
Marketing essentially boils down to your messages. They're the content of everything you do.
If you have good messages, you will have good results.
So, what conversations need to happen in your ideal clients' minds to move them forward in their decision-making process? What do they need to know or understand? What objections need to be eliminated?
7. Clarity in your brand strategy
After defining your key messages, we move on to defining how your communication will be heard, seen, and felt. What emotions do we want to generate? What points of view are we going to support?
In other words: your brand.
Your brand strategy defines how you want your customers to perceive you when they come into contact with your brand.
8. Clarity in your conversion model
Finally, I believe this asset should also be on the non-negotiable list.
Your offer is essentially the way you sweden phone number library present your product or service. It's how you package it.
What's in your sale? Let me explain.
It is not the same to say “I sell you digital marketing services to grow your business” than to say “I offer you the X2 Digital Program: we work for 6 months with your brand to grow your business without needing to invest more than you already invest in advertising and you only pay us if we achieve certain growth milestones.”
Saying "home beauty services" isn't the same as selling "Max Relax Session: hair massage, back massage, skin care, and hairstyling so you leave feeling relaxed and splendid, ready for whatever comes your way and rock it. Bonus: for the same price, we'll even add your fingernails and toenails."
That's an offer.
It's everything that's contained in what you offer and how you communicate it.
How are you going to package what you offer so that it seems unreasonable to say no to your ideal client? This is asset 5.
Let's go to 6.
6. Clarity in your sales and persuasion messages
So far, we've defined: what positioning we want to adopt, who our ideal customers are, what value proposition we're going to work on, our "special sauce," and our irresistible core offering.
Now it's time to define WHAT we're going to say. Your communication plan.
Marketing essentially boils down to your messages. They're the content of everything you do.
If you have good messages, you will have good results.
So, what conversations need to happen in your ideal clients' minds to move them forward in their decision-making process? What do they need to know or understand? What objections need to be eliminated?
7. Clarity in your brand strategy
After defining your key messages, we move on to defining how your communication will be heard, seen, and felt. What emotions do we want to generate? What points of view are we going to support?
In other words: your brand.
Your brand strategy defines how you want your customers to perceive you when they come into contact with your brand.
8. Clarity in your conversion model
Finally, I believe this asset should also be on the non-negotiable list.