Tip #3 – Call leads obtained through inbound marketing
Posted: Mon Jun 30, 2025 5:59 am
To act legally with the latest GDPR standards, make sure the prospect has given their consent before you contact them .
Inbound marketing is the solution for conducting sales prospecting in a compliant manner. Since prospects come to you and not the other way around, they are therefore consenting to your communications, given that they have accepted or requested them. These contacts are not cold calls, but rather telephone prospecting, but more qualified, to plan the next step.
To legally collect their information, you can set up forms on your website . Not only is the user not obliged to fill it out if they don't want to (if they validate it, it means they have accepted your conditions), but you will also be the full owner of your database.
Telephone prospecting techniques to define a marketing strategy
The objective of your telephone prospecting is above all to enable initial contact with the right person.
Most often, the goal is to get an appointment to further qualify needs finland phone number data and present the value of your offer in a personalized manner. If you already know what your call objective is, you can get straight to the point to convince your interlocutor and avoid wasting their time on random and useless speeches.
But telemarketing is only one link in the chain for generating leads. You need to diversify your prospecting channels to maximize your chances of reaching your target audience .
Tip #4 – Prepare targeted emails
Forewarned is forearmed. Used as an excuse for the call, a previously sent email can be a useful way to start the conversation . It also allows you to inform your contact before the call, which can save everyone time in presenting your offer.
Email marketing can be used both before teleprospecting and after a successful call . Prepare several email scenarios to personalize according to the conclusion of the call. Reiterate your conversation, your offer, and the next step that was agreed upon. This email allows you to implicitly formalize an initial connection, a first contact. From now on, your target knows you.
Inbound marketing is the solution for conducting sales prospecting in a compliant manner. Since prospects come to you and not the other way around, they are therefore consenting to your communications, given that they have accepted or requested them. These contacts are not cold calls, but rather telephone prospecting, but more qualified, to plan the next step.
To legally collect their information, you can set up forms on your website . Not only is the user not obliged to fill it out if they don't want to (if they validate it, it means they have accepted your conditions), but you will also be the full owner of your database.
Telephone prospecting techniques to define a marketing strategy
The objective of your telephone prospecting is above all to enable initial contact with the right person.
Most often, the goal is to get an appointment to further qualify needs finland phone number data and present the value of your offer in a personalized manner. If you already know what your call objective is, you can get straight to the point to convince your interlocutor and avoid wasting their time on random and useless speeches.
But telemarketing is only one link in the chain for generating leads. You need to diversify your prospecting channels to maximize your chances of reaching your target audience .
Tip #4 – Prepare targeted emails
Forewarned is forearmed. Used as an excuse for the call, a previously sent email can be a useful way to start the conversation . It also allows you to inform your contact before the call, which can save everyone time in presenting your offer.
Email marketing can be used both before teleprospecting and after a successful call . Prepare several email scenarios to personalize according to the conclusion of the call. Reiterate your conversation, your offer, and the next step that was agreed upon. This email allows you to implicitly formalize an initial connection, a first contact. From now on, your target knows you.