The answer to a changing world?
Posted: Tue Jun 17, 2025 9:06 am
The vision of The Conversation Company is a beautiful vision, but is it also the answer to our changed world? And also for every company? That is of course never possible and it is therefore an answer and certainly not the answer. While reading this book I did get the feeling that Steven is convinced that The Conversation Company philosophy is the answer for every company. Unfortunately, while reading the book you notice at some points that the book is written with a tunnel view. For example, the center of excellence regularly returns, but too little attention is paid to the disadvantages (how to prevent this group from becoming an island?) of such a center . He could have made more comments in his book or given alternatives to his vision. Unfortunately he did not do this, but this does provide enough space to enter into discussion with him.
Steven does address the fact that it will be difficult to distinguish if every company becomes a Conversation Company, but this was far too brief. In his vision, the communities for users in particular are made sacred and preferably multiple communities per brother cell phone list brand. As a consumer, I really don't want to think about having to go to another community for every brand or product of a brand to get a solution to my problem or to give my opinion. In addition, the solutions provided are mainly aimed at larger organizations and not so suitable for, for example, middle management. It is therefore important to realize while reading this book that you can use parts of his vision, but that you know your market developments best and must combine this into your own vision.
Steven does address the fact that it will be difficult to distinguish if every company becomes a Conversation Company, but this was far too brief. In his vision, the communities for users in particular are made sacred and preferably multiple communities per brother cell phone list brand. As a consumer, I really don't want to think about having to go to another community for every brand or product of a brand to get a solution to my problem or to give my opinion. In addition, the solutions provided are mainly aimed at larger organizations and not so suitable for, for example, middle management. It is therefore important to realize while reading this book that you can use parts of his vision, but that you know your market developments best and must combine this into your own vision.