Guideline: essence and specifics
Posted: Tue Dec 24, 2024 6:44 am
Developing an identity – in other words, a company’s corporate style – requires a lot of effort. But it may be in vain if there are no instructions on how to use it correctly. In this case, a guideline is needed. You can order one from Fractus.
What makes the guideline special?
A set of rules and standards that regulate the use of visual components of a corporate identity is a guideline. The term comes from the English "guideline". In essence, it is a more complete version of a logo book.
It would seem – why all these complications? After all, there is a “logo book”, isn’t it enough? But the need is justified. The identity should be in a single style, and the guideline ensures this: it sets the framework that will not allow different readings and incorrect interpretation of visual elements. After all, a designer may come up with an idea to add something of his own, and in the end, even if beautiful, a completely different element of the corporate style will be obtained.
The instructions simplify the work of marketers, designers, and printing workers.
What makes the guideline special?
Main components
Logo
Examples and variations of logos, sizes, security andorra email list 24290 contact leads fields, and warnings on how not to use them are provided.
Corporate colors
The main and additional colors, their combinations with other colors, and codes for typography are indicated.
Fonts
A complete list of acceptable fonts and their styles.
Secondary design elements
This includes backgrounds, designs, patterns, illustrations, photographs, etc.
Basic elements of corporate identity
Ready-made layouts of business cards, folders, forms, envelopes, and other components.
Since visual examples are perceived better, each section necessarily contains images, and there are more of them than text. The text itself only conveys the essence, therefore it is thesis-oriented and verified. However, it is written so that the addressee - the designer - can understand it.
As for the media, it can be PDF format, printed version or presentation.
Differences from the brand book
Brand book and guideline are often confused. However, brand book is the basis of the brand. It reflects the mission, values, goals, features, philosophy, copyright of the TM. It is an internal corporate document. Guideline can be either its component or an independent document. The scope of its use goes beyond the company: it is designed for external use by advertising agencies, printing houses and other institutions.
What is the need?
Firstly, the document simplifies the work of marketers and designers, allowing them to adhere to a single style, not violate it, and not allow distortions.
Secondly, it saves time and money, since the information is at your fingertips, and the work does not have to be redone.
Thirdly, it maintains brand recognition and strengthens its image among the audience.
What is the need?
Guideline development: how it happens
It is impossible to get a well-written guideline by downloading it from the Internet. Working on it is always individual and painstaking. That is why you need to contact professionals – the Fractus company.
First, we fill out a brief and voice the customer's wishes, then we draw up a contract, after which we perform the work, which we necessarily discuss with the customer and make adjustments. Only after all discussions and approvals do we submit a full guideline.
We have specialists who will complete the task perfectly, and you will receive a complete set of rules for using the identity.
Need to order a guideline? Complex solutions are the most correct. Therefore, in addition, you can order the development of a corporate style, logo, logo book. Contact us, we will be happy to help!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
What makes the guideline special?
A set of rules and standards that regulate the use of visual components of a corporate identity is a guideline. The term comes from the English "guideline". In essence, it is a more complete version of a logo book.
It would seem – why all these complications? After all, there is a “logo book”, isn’t it enough? But the need is justified. The identity should be in a single style, and the guideline ensures this: it sets the framework that will not allow different readings and incorrect interpretation of visual elements. After all, a designer may come up with an idea to add something of his own, and in the end, even if beautiful, a completely different element of the corporate style will be obtained.
The instructions simplify the work of marketers, designers, and printing workers.
What makes the guideline special?
Main components
Logo
Examples and variations of logos, sizes, security andorra email list 24290 contact leads fields, and warnings on how not to use them are provided.
Corporate colors
The main and additional colors, their combinations with other colors, and codes for typography are indicated.
Fonts
A complete list of acceptable fonts and their styles.
Secondary design elements
This includes backgrounds, designs, patterns, illustrations, photographs, etc.
Basic elements of corporate identity
Ready-made layouts of business cards, folders, forms, envelopes, and other components.
Since visual examples are perceived better, each section necessarily contains images, and there are more of them than text. The text itself only conveys the essence, therefore it is thesis-oriented and verified. However, it is written so that the addressee - the designer - can understand it.
As for the media, it can be PDF format, printed version or presentation.
Differences from the brand book
Brand book and guideline are often confused. However, brand book is the basis of the brand. It reflects the mission, values, goals, features, philosophy, copyright of the TM. It is an internal corporate document. Guideline can be either its component or an independent document. The scope of its use goes beyond the company: it is designed for external use by advertising agencies, printing houses and other institutions.
What is the need?
Firstly, the document simplifies the work of marketers and designers, allowing them to adhere to a single style, not violate it, and not allow distortions.
Secondly, it saves time and money, since the information is at your fingertips, and the work does not have to be redone.
Thirdly, it maintains brand recognition and strengthens its image among the audience.
What is the need?
Guideline development: how it happens
It is impossible to get a well-written guideline by downloading it from the Internet. Working on it is always individual and painstaking. That is why you need to contact professionals – the Fractus company.
First, we fill out a brief and voice the customer's wishes, then we draw up a contract, after which we perform the work, which we necessarily discuss with the customer and make adjustments. Only after all discussions and approvals do we submit a full guideline.
We have specialists who will complete the task perfectly, and you will receive a complete set of rules for using the identity.
Need to order a guideline? Complex solutions are the most correct. Therefore, in addition, you can order the development of a corporate style, logo, logo book. Contact us, we will be happy to help!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!