Landing Page Experience
Posted: Mon Jun 16, 2025 7:11 am
Why it matters: If users consistently click your ad, it suggests your ad copy is compelling and directly addresses their search intent. Google wants to show ads that users find valuable, and high CTR is a strong indicator of this value.
Ad Relevance
Ad relevance measures how closely your ad copy (headlines, descriptions) matches the intent behind a user's search query for your targeted keyword. If your ad text directly mint database addresses what the user is looking for, it's considered highly relevant.
Why it matters: Google aims to provide the most helpful and precise results to its users. An ad that closely mirrors the search query indicates that you understand the user's need and are offering a relevant solution. This prevents users from clicking on ads that mislead them, leading to a frustrating experience.
This component assesses the quality, relevance, and usability of the page a user lands on after clicking your ad. Google evaluates how well your landing page serves the user who clicked your ad.
Ad Relevance
Ad relevance measures how closely your ad copy (headlines, descriptions) matches the intent behind a user's search query for your targeted keyword. If your ad text directly mint database addresses what the user is looking for, it's considered highly relevant.
Why it matters: Google aims to provide the most helpful and precise results to its users. An ad that closely mirrors the search query indicates that you understand the user's need and are offering a relevant solution. This prevents users from clicking on ads that mislead them, leading to a frustrating experience.
This component assesses the quality, relevance, and usability of the page a user lands on after clicking your ad. Google evaluates how well your landing page serves the user who clicked your ad.