Martech is essential for any marketing team
Posted: Thu May 29, 2025 9:52 am
This name, very common in the startup world, is a combination of “marketing” and “technology”. The main goal of these solutions is to make the work of professionals in this field easier and more accurate with the help of technology. In fact, some common terms in the daily life of those working in this segment, such as marketing automation, refer to the work of Martechs.
Despite increased competition and closer contact with demanding consumers, technology helps to overcome all these obstacles. For example, more effective decisions can be made on a better basis. Everything related to planning, execution and monitoring of marketing activities, as well as work on collecting and analyzing data and improving internal processes can be done with Martech.
In practice, these are companies focused on optimizing all of these shop tasks, which leads to a range of benefits: from waste reduction to customer loyalty. It may seem like an exaggeration, but . Without it, it would be much more difficult to, for example, measure the effectiveness of a paid media campaign or the traffic to a landing page.
As the concept of marketing is on the rise, the most effective way to upgrade your company is to count on Martechs to help you along the way. Research conducted by Gartner shows that on average % of the budget available to the marketing team is allocated to Martechs. Spending on agencies, paid media, and even hiring specialists is already lower.
In other words, this is a trend in the sector, and those who do not adapt may soon feel the negative effects. Advertising technology. However, it is ultimately another term that causes some confusion: advertising technology. Although this type of company and Martechs have some similarities, they are different business models Martechs aiming at a more global marketing plan.
Despite increased competition and closer contact with demanding consumers, technology helps to overcome all these obstacles. For example, more effective decisions can be made on a better basis. Everything related to planning, execution and monitoring of marketing activities, as well as work on collecting and analyzing data and improving internal processes can be done with Martech.
In practice, these are companies focused on optimizing all of these shop tasks, which leads to a range of benefits: from waste reduction to customer loyalty. It may seem like an exaggeration, but . Without it, it would be much more difficult to, for example, measure the effectiveness of a paid media campaign or the traffic to a landing page.
As the concept of marketing is on the rise, the most effective way to upgrade your company is to count on Martechs to help you along the way. Research conducted by Gartner shows that on average % of the budget available to the marketing team is allocated to Martechs. Spending on agencies, paid media, and even hiring specialists is already lower.
In other words, this is a trend in the sector, and those who do not adapt may soon feel the negative effects. Advertising technology. However, it is ultimately another term that causes some confusion: advertising technology. Although this type of company and Martechs have some similarities, they are different business models Martechs aiming at a more global marketing plan.