Some tips to optimize the results of your emails
Posted: Tue Dec 24, 2024 6:20 am
Some tips to optimize the results of your emails
An Emailing campaign is quite easy to set up, however it requires special attention to its preparation, and certain precautions must be taken into account, to optimize your results. It is necessary to focus on certain points.
To succeed in your email campaign
THE CUSTOMER FILE:
It is important to have a “clean” customer file. Your email contacts are an important source of data. Your customer file must minimize false, invalid or non-existent emails and be updated from time to time. The more qualified your file is, the more targeted your mailings can be. You could then address your customers personally by segmenting your mailings.
THE SUBJECT:
The subject of the email must be attractive and meaningful. It is the first information that the recipient sees, before opening it. It must not exceed 50 characters. ( For example, in the form of a sense of urgency: "Only 10 days left to take armenia telemarketing data advantage of our special offer" ). By reading the subject, the recipient must know what your email is about, and therefore want to open it and discover its content. ( Warning : avoid using special characters and punctuation marks in your subject because they are more likely to end up in SPAM)
THE SHIPPING ADDRESS:
It is best to have a known sender address, with your own domain name. The customer will be able to identify you easily and quickly ( For example: [email protected] ). You can also use this same address for the reply address (or set a different one) in order to process your customers' reply emails.
THE CONTENTS OF YOUR EMAIL:
The content of your newsletter must be simple and attractive. Avoid texts that are too long and compact, poor quality images (and especially avoid putting too many images, to minimize the weight of the Email, and avoid arrival in spam), check that external links work correctly (links that redirect the customer to your website, Facebook page, etc.), and highlight important information.
THE OBJECTIVE OF YOUR EMAILING CAMPAIGN:
A campaign should normally correspond to a single objective, therefore a single message. The Internet user must locate the information quickly and easily.
SEND AT THE RIGHT TIME:
Choose an appropriate time to send bulk emails. Set a date and time during the week to send your emails and boost the opening rate. This depends on your target and your industry.
From our interface, you have the possibility to perform tests for your bulk email sendings. You can access a detailed report, in order to optimize your results.
To improve your results:
Analyze the results of your Emailing campaigns, in order to measure your performance and improve your direct marketing actions. Certain indicators are to be monitored
THE NUMBER OF ADDRESSES DELIVERED:
One of the first indicators is to know the number of people who received the Email, before analyzing the opening rate. At this level you can see the quality of your customer file and detect bad email addresses, also called NPAI (Invalid Email, saturated inbox, etc.). This first indicator will allow you to purify your database of bad addresses.
THE OPENING RATE:
The opening rate corresponds to the number of people who opened the Email, out of the total number of people who received it. This rate generally varies between 15% and 25%, depending on the quality of your campaign (if the Email does not go to spam). You must also take into account seasonality. Indeed, sending Emails in August will see its opening number drop.
THE CLICK RATE:
The click rate corresponds to the number of people who visited the external links (Example: your website, your Facebook page, etc.), compared to the total number of people who opened the Email. It takes into account the number of calls to action. This rate generally varies between 2% and 8%, depending on the type of campaign.
THE UNSUBSCRIBE RATE:
The unsubscribe rate indicates the number of people who received the Email and no longer wish to receive it. This rate is important because it measures the interest of your recipients in receiving offers or information from you. It will allow you to know if your campaign was well targeted.
Indeed, on the Internet, the impact of Emailing campaigns is immediately measurable thanks to statistics. From our interface, our customers can access complete and detailed reporting, day-by-day and even hour-by-hour statistics, in order to improve the results of their Email marketing actions.
An Emailing campaign is quite easy to set up, however it requires special attention to its preparation, and certain precautions must be taken into account, to optimize your results. It is necessary to focus on certain points.
To succeed in your email campaign
THE CUSTOMER FILE:
It is important to have a “clean” customer file. Your email contacts are an important source of data. Your customer file must minimize false, invalid or non-existent emails and be updated from time to time. The more qualified your file is, the more targeted your mailings can be. You could then address your customers personally by segmenting your mailings.
THE SUBJECT:
The subject of the email must be attractive and meaningful. It is the first information that the recipient sees, before opening it. It must not exceed 50 characters. ( For example, in the form of a sense of urgency: "Only 10 days left to take armenia telemarketing data advantage of our special offer" ). By reading the subject, the recipient must know what your email is about, and therefore want to open it and discover its content. ( Warning : avoid using special characters and punctuation marks in your subject because they are more likely to end up in SPAM)
THE SHIPPING ADDRESS:
It is best to have a known sender address, with your own domain name. The customer will be able to identify you easily and quickly ( For example: [email protected] ). You can also use this same address for the reply address (or set a different one) in order to process your customers' reply emails.
THE CONTENTS OF YOUR EMAIL:
The content of your newsletter must be simple and attractive. Avoid texts that are too long and compact, poor quality images (and especially avoid putting too many images, to minimize the weight of the Email, and avoid arrival in spam), check that external links work correctly (links that redirect the customer to your website, Facebook page, etc.), and highlight important information.
THE OBJECTIVE OF YOUR EMAILING CAMPAIGN:
A campaign should normally correspond to a single objective, therefore a single message. The Internet user must locate the information quickly and easily.
SEND AT THE RIGHT TIME:
Choose an appropriate time to send bulk emails. Set a date and time during the week to send your emails and boost the opening rate. This depends on your target and your industry.
From our interface, you have the possibility to perform tests for your bulk email sendings. You can access a detailed report, in order to optimize your results.
To improve your results:
Analyze the results of your Emailing campaigns, in order to measure your performance and improve your direct marketing actions. Certain indicators are to be monitored
THE NUMBER OF ADDRESSES DELIVERED:
One of the first indicators is to know the number of people who received the Email, before analyzing the opening rate. At this level you can see the quality of your customer file and detect bad email addresses, also called NPAI (Invalid Email, saturated inbox, etc.). This first indicator will allow you to purify your database of bad addresses.
THE OPENING RATE:
The opening rate corresponds to the number of people who opened the Email, out of the total number of people who received it. This rate generally varies between 15% and 25%, depending on the quality of your campaign (if the Email does not go to spam). You must also take into account seasonality. Indeed, sending Emails in August will see its opening number drop.
THE CLICK RATE:
The click rate corresponds to the number of people who visited the external links (Example: your website, your Facebook page, etc.), compared to the total number of people who opened the Email. It takes into account the number of calls to action. This rate generally varies between 2% and 8%, depending on the type of campaign.
THE UNSUBSCRIBE RATE:
The unsubscribe rate indicates the number of people who received the Email and no longer wish to receive it. This rate is important because it measures the interest of your recipients in receiving offers or information from you. It will allow you to know if your campaign was well targeted.
Indeed, on the Internet, the impact of Emailing campaigns is immediately measurable thanks to statistics. From our interface, our customers can access complete and detailed reporting, day-by-day and even hour-by-hour statistics, in order to improve the results of their Email marketing actions.