Phone lead acquisition
Posted: Thu May 29, 2025 8:50 am
It was very successful
Founded in 2016, the company has been very successful, raised $5 million in seed funding, and is recognized as a leading edtech startup. Challenge: Trying to expand its reach among potential higher education customers but facing challenges in its inbound lead generation efforts.
In the following key areas:
Specifically, they struggled in the following key areas: Low conversion shop rates: Despite generating leads through their existing content marketing strategy, they found that many leads were not converting into paying customers. This indicated a need to optimize the lead nurturing process and improve conversion rates.
Attract organic traffic
Limited organic traffic: Attracting organic traffic to their website was another challenge. While their content marketing efforts were focused on creating valuable content, they were not seeing the desired level of organic visibility. This hampered their ability to reach a wider audience and generate more leads.
A data-driven, multifaceted approach
Solution: Implemented a data-driven, multifaceted approach to address lead generation challenges: Comprehensive Audit: They conducted a thorough audit of their existing content marketing strategy. The analysis helped them identify areas for improvement and uncover opportunities to optimize their lead generation efforts.
Founded in 2016, the company has been very successful, raised $5 million in seed funding, and is recognized as a leading edtech startup. Challenge: Trying to expand its reach among potential higher education customers but facing challenges in its inbound lead generation efforts.
In the following key areas:
Specifically, they struggled in the following key areas: Low conversion shop rates: Despite generating leads through their existing content marketing strategy, they found that many leads were not converting into paying customers. This indicated a need to optimize the lead nurturing process and improve conversion rates.
Attract organic traffic
Limited organic traffic: Attracting organic traffic to their website was another challenge. While their content marketing efforts were focused on creating valuable content, they were not seeing the desired level of organic visibility. This hampered their ability to reach a wider audience and generate more leads.
A data-driven, multifaceted approach
Solution: Implemented a data-driven, multifaceted approach to address lead generation challenges: Comprehensive Audit: They conducted a thorough audit of their existing content marketing strategy. The analysis helped them identify areas for improvement and uncover opportunities to optimize their lead generation efforts.