Sales receipts and promotional coupons: why dematerialize them?
Posted: Tue Dec 24, 2024 5:50 am
Although customers today are used to receiving their purchase confirmations, invoices and other promotions by email or SMS from companies in the e-commerce sector, this practice is still quite recent in physical stores. Are you a retailer? Here's why you should implement electronic receipts and promotional coupons to grow your business! Get ahead of the anti-waste law!
What is a dematerialized receipt or promotional coupon?
A dematerialized receipt is simply a digital invoice sent by SMS or email to the customer following their purchase in store. Generally, when they go through the checkout, the merchant enters the customer's email address and/or mobile number in their cash register software, then sends them their dematerialized receipt directly to their mobile.
As for the dematerialized promotional coupon , also called m-coupon, the principle is the same. It is a discount voucher that the customer receives on their mobile , via SMS or email. To benefit from it, they will simply have to present the coupon received on their smartphone when checking out.
The digitalization of the receipt and the discount voucher is easy to set up . buy argentina number database To do this, merchants must equip themselves with specialized software . There is a wide variety of them on the market.
Also read: Drive-to-store: how to set it up?
What are the advantages of the electronic receipt or promotional coupon?
Here are many good reasons to be interested in the electronic receipt and promotional coupon.
Benefits for the customer
A gesture for the planet
Respect for the environment is one of the major concerns of customers, who want companies to seriously commit to this area. M-couponing and e-receipts meet this expectation. Thanks to dematerialized receipts and promotional coupons, there is no longer any need to print... Which means less paper used and less waste !
Tickets and coupons always at hand
No more misplaced receipts or promotional coupons! This often happens when they are in paper form, because they end up at the bottom of the bag, in a pocket, crumpled up, and then inevitably end up in the trash... Now, thanks to the dematerialized version , the consumer no longer needs to worry about where they put their receipt or discount coupon. They can therefore easily find them , if necessary, on their mobile.
If he wants to make an exchange or get a refund, he just has to take out his smartphone and check his text messages to find it in a few minutes. The same goes for the m-coupon, which he can easily find if he decides to use it for his next purchase.
Easy archiving and conservation
In terms of archiving, digital receipts and promotional coupons make life much easier for consumers! They can classify and store them in a folder on their mobile or in the cloud to easily find them and consult them later if necessary. In short, the digital version of the receipt or promotional coupon is much more practical and simpler to store, keep and use for the consumer!
Benefits for the trader
A good solution to boost your business
Sending discount vouchers by SMS or email allows you to thank customers for their loyalty and improve the customer experience . Consumers are also very fond of them! Indeed, discount vouchers can boost the number of people visiting the point of sale at certain key times or throughout the year.
They help increase sales and the average basket price of customers. Finally, discount coupons help direct customers to products that they might not have purchased without a discount.
Thanks to their ease of use when they are dematerialized, a greater number of customers will be led to take advantage of these promotional coupons , unlike paper vouchers which they generally lose easily.
Targeted communications
In order to send the receipt or discount vouchers by SMS or email, the merchant must collect some information about his customers. Thus, thanks to the data collected, he can constantly refine his targeting by analyzing the different buyer profiles.
In addition, the collection of email addresses and/or telephone numbers of its customers necessary for sending electronic tickets and coupons may be used by the merchant for other types of communications (with the prior consent of its customers).
From its customer file, the trader can send regular targeted communications via enriched SMS, for example, to keep in touch with its customers and inform them:
of the news of the store;
of the arrival of new products;
stock returns;
current offers, etc.
Sending regular communications allows it to create a lasting and trusting bond with its target and ultimately, to increase its sales and turnover.
An optimized business strategy
Also thanks to the data collected to send the m-coupons, the retailer can also see the peaks in store traffic and the types of offers that attract more customers.
All this valuable information allows him to know which periods are most favorable for sales, which products sell the most and conversely which ones sell the least. He can thus reorient his commercial strategy if necessary in order to sell more and sustain his activity .
What is a dematerialized receipt or promotional coupon?
A dematerialized receipt is simply a digital invoice sent by SMS or email to the customer following their purchase in store. Generally, when they go through the checkout, the merchant enters the customer's email address and/or mobile number in their cash register software, then sends them their dematerialized receipt directly to their mobile.
As for the dematerialized promotional coupon , also called m-coupon, the principle is the same. It is a discount voucher that the customer receives on their mobile , via SMS or email. To benefit from it, they will simply have to present the coupon received on their smartphone when checking out.
The digitalization of the receipt and the discount voucher is easy to set up . buy argentina number database To do this, merchants must equip themselves with specialized software . There is a wide variety of them on the market.
Also read: Drive-to-store: how to set it up?
What are the advantages of the electronic receipt or promotional coupon?
Here are many good reasons to be interested in the electronic receipt and promotional coupon.
Benefits for the customer
A gesture for the planet
Respect for the environment is one of the major concerns of customers, who want companies to seriously commit to this area. M-couponing and e-receipts meet this expectation. Thanks to dematerialized receipts and promotional coupons, there is no longer any need to print... Which means less paper used and less waste !
Tickets and coupons always at hand
No more misplaced receipts or promotional coupons! This often happens when they are in paper form, because they end up at the bottom of the bag, in a pocket, crumpled up, and then inevitably end up in the trash... Now, thanks to the dematerialized version , the consumer no longer needs to worry about where they put their receipt or discount coupon. They can therefore easily find them , if necessary, on their mobile.
If he wants to make an exchange or get a refund, he just has to take out his smartphone and check his text messages to find it in a few minutes. The same goes for the m-coupon, which he can easily find if he decides to use it for his next purchase.
Easy archiving and conservation
In terms of archiving, digital receipts and promotional coupons make life much easier for consumers! They can classify and store them in a folder on their mobile or in the cloud to easily find them and consult them later if necessary. In short, the digital version of the receipt or promotional coupon is much more practical and simpler to store, keep and use for the consumer!
Benefits for the trader
A good solution to boost your business
Sending discount vouchers by SMS or email allows you to thank customers for their loyalty and improve the customer experience . Consumers are also very fond of them! Indeed, discount vouchers can boost the number of people visiting the point of sale at certain key times or throughout the year.
They help increase sales and the average basket price of customers. Finally, discount coupons help direct customers to products that they might not have purchased without a discount.
Thanks to their ease of use when they are dematerialized, a greater number of customers will be led to take advantage of these promotional coupons , unlike paper vouchers which they generally lose easily.
Targeted communications
In order to send the receipt or discount vouchers by SMS or email, the merchant must collect some information about his customers. Thus, thanks to the data collected, he can constantly refine his targeting by analyzing the different buyer profiles.
In addition, the collection of email addresses and/or telephone numbers of its customers necessary for sending electronic tickets and coupons may be used by the merchant for other types of communications (with the prior consent of its customers).
From its customer file, the trader can send regular targeted communications via enriched SMS, for example, to keep in touch with its customers and inform them:
of the news of the store;
of the arrival of new products;
stock returns;
current offers, etc.
Sending regular communications allows it to create a lasting and trusting bond with its target and ultimately, to increase its sales and turnover.
An optimized business strategy
Also thanks to the data collected to send the m-coupons, the retailer can also see the peaks in store traffic and the types of offers that attract more customers.
All this valuable information allows him to know which periods are most favorable for sales, which products sell the most and conversely which ones sell the least. He can thus reorient his commercial strategy if necessary in order to sell more and sustain his activity .