Measuring Phone Number Campaign ROI: Proving Value
Posted: Thu May 22, 2025 9:54 am
Measuring Phone Number Campaign ROI is fundamental for proving the value of your SMS and voice marketing efforts and making informed decisions about future investments. Without a clear understanding of the financial return, phone marketing remains a cost center rather than a profit driver.
To calculate ROI, you need to track:
Revenue Attributed: How much revenue can be directly linked to your phone campaigns? This requires robust tracking mechanisms:
Unique Promo Codes: Distribute SMS-exclusive codes that are tracked upon redemption.
UTM Parameters: Use specific UTMs for all links in SMS belize phone number list messages to track traffic and conversions in analytics tools.
Dedicated Call Tracking Numbers: Assign unique numbers to specific campaigns to measure inbound calls and their conversion rates.
CRM Integration: Ensure sales teams log the source of leads that convert via phone calls.
Campaign Costs: Sum up all expenses associated with your phone marketing:
Cost per SMS (carrier fees).
Platform subscription fees.
Staff time for campaign creation and management.
Any associated incentives or discounts.
The formula is:
ROI=
Total Cost of Phone Campaigns
(Revenue Generated by Phone Campaigns−Total Cost of Phone Campaigns)
×100%
A positive ROI indicates profitability, while a negative one signals a need for optimization. Regular ROI calculation allows you to identify your most profitable campaigns and scale what works.
To calculate ROI, you need to track:
Revenue Attributed: How much revenue can be directly linked to your phone campaigns? This requires robust tracking mechanisms:
Unique Promo Codes: Distribute SMS-exclusive codes that are tracked upon redemption.
UTM Parameters: Use specific UTMs for all links in SMS belize phone number list messages to track traffic and conversions in analytics tools.
Dedicated Call Tracking Numbers: Assign unique numbers to specific campaigns to measure inbound calls and their conversion rates.
CRM Integration: Ensure sales teams log the source of leads that convert via phone calls.
Campaign Costs: Sum up all expenses associated with your phone marketing:
Cost per SMS (carrier fees).
Platform subscription fees.
Staff time for campaign creation and management.
Any associated incentives or discounts.
The formula is:
ROI=
Total Cost of Phone Campaigns
(Revenue Generated by Phone Campaigns−Total Cost of Phone Campaigns)
×100%
A positive ROI indicates profitability, while a negative one signals a need for optimization. Regular ROI calculation allows you to identify your most profitable campaigns and scale what works.