As she mulled over her options
Posted: Wed May 21, 2025 3:48 am
Months of planning had led to the launch of her latest project—an innovative platform that could help businesses aim their marketing efforts with precision, utilizing targeted email lists. It was groundbreaking, but Evelyn was faced with a dilemma. She needed to gather data on Canadian CEOs and small to medium-sized enterprises (SMEs) to make her product truly shine. The potential for growth was immense, but the ethics of sourcing this data weighed heavily on her conscience.
there was a knock at the door. Her assistant, Max, a brilliant vp design officers email lists university student with a passion for entrepreneurship, walked in holding a stack of papers. “Evelyn, I gathered some insights from our competitors. Their strategies are impressive, but they’re not ethical,” he said, his voice strained with concern. Max believed strongly in building genuine relationships rather than exploiting data.
“Are we being too cautious?” Evelyn pondered aloud. “We could take the fast track and source these email lists through less scrupulous channels.”
Max shook his head. “But what kind of company would we be? If we start this way, how can we expect trust from our clients later?”
there was a knock at the door. Her assistant, Max, a brilliant vp design officers email lists university student with a passion for entrepreneurship, walked in holding a stack of papers. “Evelyn, I gathered some insights from our competitors. Their strategies are impressive, but they’re not ethical,” he said, his voice strained with concern. Max believed strongly in building genuine relationships rather than exploiting data.
“Are we being too cautious?” Evelyn pondered aloud. “We could take the fast track and source these email lists through less scrupulous channels.”
Max shook his head. “But what kind of company would we be? If we start this way, how can we expect trust from our clients later?”