Drip Campaigns via SMS: A Beginner’s Guide
Posted: Tue May 20, 2025 8:29 am
In an era of short attention spans and high competition, marketers need to build relationships with their audience gradually and meaningfully. That’s where drip campaigns via SMS come in — an automated series of timed and targeted messages sent to subscribers based on their behavior or stage in the customer journey.
While email drip campaigns are widely used, SMS drip marketing offers a faster, more engaging alternative with higher open and response rates. This guide covers everything beginners need to know to start leveraging SMS drip campaigns effectively.
What Is an SMS Drip Campaign?
An SMS drip campaign is a series of pre-written, automated text messages delivered to subscribers over a period of time. These messages are triggered by specific actions (like signing up, making a purchase, or abandoning a cart) or by set schedules (daily, weekly, etc.).
Unlike blast texts sent to all users at once, drip campaigns are personalized, timely, and based on the user’s interaction with your brand.
Why Use Drip Campaigns via SMS?
Higher engagement: SMS has a 98% open rate, ensuring your messages are seen.
Automation saves time: Once set up, drip campaigns run on autopilot.
Nurture leads: Educate and engage subscribers until they’re ready to convert.
Recover lost revenue: Target cart abandoners, inactive users, and lapsed buyers.
Build loyalty: Stay top-of-mind with consistent value and interaction.
Types of SMS Drip Campaigns
1. Welcome Series
Send a series of introductory messages to new subscribers to introduce your brand, set expectations, and deliver an initial offer.
Example Flow:
Day 0: Welcome to [Brand]! Here’s 10% off: [link]
Day 2: Learn more about how we help people like you: [link]
Day 4: Check out our bestsellers: [link]
2. Onboarding Sequences
Help users get the most out of a product, service, or membership.
Example Flow:
Day 0: Thanks for joining! Here’s your first step: [link]
Day 1: Tip #1 to make the most of your purchase: [link]
Day 3: Need help? Our support team is here: [contact info]
3. Cart Abandonment Series
Recover lost sales by reminding users about what they left behind.
Example Flow:
Hour 1: Forget something? Your cart is waiting: [link]
Day 1: Get 10% off if you complete your order today! Code: SAVE10
Day 3: Last chance before your cart expires: [link]
4. Re-engagement Campaigns
Reignite interest from inactive subscribers or greece number data customers.
Example Flow:
Day 0: We miss you! Here’s 15% off to welcome you back: [link]
Day 3: Still around? Check out what’s new: [link]
Day 7: This offer ends tonight. Don’t miss out: [link]
5. Event or Webinar Reminders
Guide attendees toward an event or webinar to increase attendance rates.
Example Flow:
3 days before: Reminder: You're registered for [Event Name]!
1 day before: Starts tomorrow at [Time]. Join here: [link]
1 hour before: We’re going live soon. Click to join: [link]
While email drip campaigns are widely used, SMS drip marketing offers a faster, more engaging alternative with higher open and response rates. This guide covers everything beginners need to know to start leveraging SMS drip campaigns effectively.
What Is an SMS Drip Campaign?
An SMS drip campaign is a series of pre-written, automated text messages delivered to subscribers over a period of time. These messages are triggered by specific actions (like signing up, making a purchase, or abandoning a cart) or by set schedules (daily, weekly, etc.).
Unlike blast texts sent to all users at once, drip campaigns are personalized, timely, and based on the user’s interaction with your brand.
Why Use Drip Campaigns via SMS?
Higher engagement: SMS has a 98% open rate, ensuring your messages are seen.
Automation saves time: Once set up, drip campaigns run on autopilot.
Nurture leads: Educate and engage subscribers until they’re ready to convert.
Recover lost revenue: Target cart abandoners, inactive users, and lapsed buyers.
Build loyalty: Stay top-of-mind with consistent value and interaction.
Types of SMS Drip Campaigns
1. Welcome Series
Send a series of introductory messages to new subscribers to introduce your brand, set expectations, and deliver an initial offer.
Example Flow:
Day 0: Welcome to [Brand]! Here’s 10% off: [link]
Day 2: Learn more about how we help people like you: [link]
Day 4: Check out our bestsellers: [link]
2. Onboarding Sequences
Help users get the most out of a product, service, or membership.
Example Flow:
Day 0: Thanks for joining! Here’s your first step: [link]
Day 1: Tip #1 to make the most of your purchase: [link]
Day 3: Need help? Our support team is here: [contact info]
3. Cart Abandonment Series
Recover lost sales by reminding users about what they left behind.
Example Flow:
Hour 1: Forget something? Your cart is waiting: [link]
Day 1: Get 10% off if you complete your order today! Code: SAVE10
Day 3: Last chance before your cart expires: [link]
4. Re-engagement Campaigns
Reignite interest from inactive subscribers or greece number data customers.
Example Flow:
Day 0: We miss you! Here’s 15% off to welcome you back: [link]
Day 3: Still around? Check out what’s new: [link]
Day 7: This offer ends tonight. Don’t miss out: [link]
5. Event or Webinar Reminders
Guide attendees toward an event or webinar to increase attendance rates.
Example Flow:
3 days before: Reminder: You're registered for [Event Name]!
1 day before: Starts tomorrow at [Time]. Join here: [link]
1 hour before: We’re going live soon. Click to join: [link]