How does marketing automation work?
Posted: Tue Apr 22, 2025 6:49 am
Let's say you own a real estate company. You create a new website to promote your properties. Thanks to a well-executed digital marketing strategy, thousands of people visit your site every day. But each of them has a different level of interest in your properties. Some are ready to speak to an agent, while others are simply curious about your business.
Twenty years ago, businesses had to send the same message to all prospects, regardless of their level of knowledge. They also had to contact prospects manually, which was time-consuming and laborious.
But with marketing automation, you can now tailor your marketing rcs data malaysia strategy to the specific interests of each prospect. This means you can let the "bots" do the heavy lifting and eliminate the need for pre-packaged messages and laborious manual processes.
Personalization
Continuing with the real estate example above, you can now create a dynamic content landing page that will target visitors based on specific search queries. For example, you could target visitors who searched for " apartment in downtown Los Angeles ." This way, each prospect will feel like the site was created specifically for them.
Then you can create a lead capture form that will get more information.
For example, with monday.com forms, you can automatically submit your contact information to your boards. This way, you can easily manage your leads and stay organized throughout the process.
Twenty years ago, businesses had to send the same message to all prospects, regardless of their level of knowledge. They also had to contact prospects manually, which was time-consuming and laborious.
But with marketing automation, you can now tailor your marketing rcs data malaysia strategy to the specific interests of each prospect. This means you can let the "bots" do the heavy lifting and eliminate the need for pre-packaged messages and laborious manual processes.
Personalization
Continuing with the real estate example above, you can now create a dynamic content landing page that will target visitors based on specific search queries. For example, you could target visitors who searched for " apartment in downtown Los Angeles ." This way, each prospect will feel like the site was created specifically for them.
Then you can create a lead capture form that will get more information.
For example, with monday.com forms, you can automatically submit your contact information to your boards. This way, you can easily manage your leads and stay organized throughout the process.