But beware: Boredom and high bounce rate on the profile page
Posted: Tue Apr 22, 2025 4:29 am
But everything sounds boring if it's just recounted in a nutshell. Include a few fun facts to grab your customer's attention. Einstein, for example, got a C in math – quite an oddity for a Nobel Prize winner in physics. Does your company have a similar oddity? Tell us about it. This will grab your customers' attention and make your story exciting and interesting. Or you can liven up your text with a few customer testimonials or quotes. When customers report positively on their experiences with your product or service, it creates a good impression. It's also great if you can link to articles about your company in the trade press. This way you even have an objective recommendation as a reference. But please avoid overly general statements about goals or values, as this will sound copied from somewhere else and will cambodia phone number data bore your customers. Get to the heart of what makes your company special. It should be meaningful, and you should remain credible, as this builds trust. Also, try to present the company's core values or special working practices in a generally understandable way, rather than imparting specific expertise. Your customer should immediately understand how your working practices or methods work, without having to know them in detail. At the end, you can briefly refer to or link to your five to ten best references. This will give the customer an overview and perhaps help them find the right solution for their needs. Don't forget to close the page with a contact form .
Romance on your company's profile page! What's the point?
You now have several options for presenting your information, typically in a short, concise text, but be careful! Don't just recite the facts. Try to tell a "romantic" story. Are you thinking "romantic" on a company profile page? That sounds crazy. But it isn't. I don't mean romantically, like a romantic declaration of love, but the more emotionally you talk about your successes or goals you've already achieved, the hurdles you've faced, and the setbacks you've had to overcome, the more credible your company will appear (see Storytelling Basics above: The Prince, etc.). So tell real stories, with real successes. Try to include direct customer contact. Your customer will then feel taken seriously and included in your story.
Romance on your company's profile page! What's the point?
You now have several options for presenting your information, typically in a short, concise text, but be careful! Don't just recite the facts. Try to tell a "romantic" story. Are you thinking "romantic" on a company profile page? That sounds crazy. But it isn't. I don't mean romantically, like a romantic declaration of love, but the more emotionally you talk about your successes or goals you've already achieved, the hurdles you've faced, and the setbacks you've had to overcome, the more credible your company will appear (see Storytelling Basics above: The Prince, etc.). So tell real stories, with real successes. Try to include direct customer contact. Your customer will then feel taken seriously and included in your story.