This channel can help you grow your customer base , improve engagement with your current customers , or strengthen customer loyalty . You will benefit from a highly appreciated channel since nearly 75% of consumers want to receive promotions and offers by SMS !
In this article, you will discover how to improve your SMS sending and establish a better communication strategy !
Prepare your professional SMS strategy effectively!
Clearly define your goals
Before launching your SMS campaigns, it is essential to determine the different country and area code philippines objectives you want to achieve. This could be increasing your sales , better engagement, better customer loyalty or promoting a new event . Clear objectives will allow you to effectively evaluate the success of your professional SMS strategy.
Segment your databases
Once you have defined your goals, segment your customer database based on criteria such as purchasing behavior or demographic situation . You will then be able to send more relevant and personalized messages that will have a better chance of converting. To send more effective SMS campaigns, also consider auditing your database. Tools such as the HLR Lookup will be very useful for you.
Analyze your old shipments using KPIs!
By using a tool like an SMS platform and if you launch a campaign , you also have the possibility to follow and analyze the results obtained thanks to key performance indicators (KPIs) like:
the click rate which is very useful for evaluating the relevance of the content of your SMS;
the reception rate which allows you to check if there were no deliverability problems;
the unsubscribe rate that may prompt you to change your strategy for your SMS campaigns!
These indicators allow you to optimize your next shipments !
In addition, unsubscribed contacts and those with an unassigned number will no longer be contacted during your next mailings. And this, automatically.
Be efficient when sending your professional SMS!
Use SMS features wisely
The content of your SMS messages should also be clear , concise and impactful . For example, include calls to action (CTAs) to capture the attention of your recipients and create a better connection with them.
After preparing the content of your message, choose the right time to send it. Be sure to respect the sending times set for marketing SMS in particular. In addition, be careful not to overload your customers with too many messages. This could lead them to unsubscribe.
It is also worth noting that an SMS can either be sent directly, scheduled or automated , which gives you great flexibility.
You also need to be careful about how you use your customers' phone numbers. Make sure you respect the opt-in , that is, you have obtained your customers' authorization before sending them SMS messages for advertising purposes. Indeed, it is easy to manage the subject of unsubscribing . You simply need to insert a STOP mention in your message so that your recipients can choose whether or not they wish to receive your future offers.
To take full advantage of using professional SMS in your strategy, we advise you to take advantage of certain possibilities that SMS offers you. For example, sending promotional campaigns by SMS can be particularly beneficial in your communication plans .