Choose CTA button colors that match your brand identity
Posted: Mon Apr 21, 2025 7:04 am
Yes, it needs to stand out, no matter what your marketing goal is: to grow your email list , turn subscribers into leads, or sell a product directly through your email. But the trick is to make it catchy, not distracting .
Bigger doesn’t mean better: Find a sweet spot between big and small and don’t make a CTA aggressive and prominent in hopes of more engagement and clicks.
Best practices here are:
Keep these colors consistent throughout each email so subscribers can associate them with actions and quickly recognize what to click on.
Make your CTA button more prominent than the email text, but go easy on it: it should also be touch-friendly for users reading your emails on mobile devices.
Make it bright enough to identify: allow it to have high contrast with the background of the mail.
3) Remember the text on it
Another critical element of email button design is the persuasiveness and clarity of the occupant resident lists argumentative text you write on it. As a marketer, you cannot underestimate it:
While the color, size, and placement of a CTA in your email are all about capturing a user’s attention and evoking an emotion, the text is what helps determine whether it’s worth clicking. For your CTA text to work, design it as follows:
Make it action-oriented: Readers should understand what to do and what benefits they will get by clicking.
Use compelling verbs like “ get,” “try,” “buy, ” “reserve,” “download,” “ purchase, ” and others. Avoid boring “click here” or “submit,” which are just general instructions and have nothing to do with your specific order.
Keep your text short: two or three words; well, five words maximum.
Make the font size large enough to be easily readable.
Consider different CTA texts for different customer segments in your sales funnel. It is obvious that a “Buy Now” email button will look arrogant and inappropriate in a welcome newsletter, where a “Tell me more” variation would work better.
Another trick to try is to write your email CTA button copy in the first person if your brand’s tone of voice allows it: use “me” and “my” instead of “you” in the button copy. For example.
Bigger doesn’t mean better: Find a sweet spot between big and small and don’t make a CTA aggressive and prominent in hopes of more engagement and clicks.
Best practices here are:
Keep these colors consistent throughout each email so subscribers can associate them with actions and quickly recognize what to click on.
Make your CTA button more prominent than the email text, but go easy on it: it should also be touch-friendly for users reading your emails on mobile devices.
Make it bright enough to identify: allow it to have high contrast with the background of the mail.
3) Remember the text on it
Another critical element of email button design is the persuasiveness and clarity of the occupant resident lists argumentative text you write on it. As a marketer, you cannot underestimate it:
While the color, size, and placement of a CTA in your email are all about capturing a user’s attention and evoking an emotion, the text is what helps determine whether it’s worth clicking. For your CTA text to work, design it as follows:
Make it action-oriented: Readers should understand what to do and what benefits they will get by clicking.
Use compelling verbs like “ get,” “try,” “buy, ” “reserve,” “download,” “ purchase, ” and others. Avoid boring “click here” or “submit,” which are just general instructions and have nothing to do with your specific order.
Keep your text short: two or three words; well, five words maximum.
Make the font size large enough to be easily readable.
Consider different CTA texts for different customer segments in your sales funnel. It is obvious that a “Buy Now” email button will look arrogant and inappropriate in a welcome newsletter, where a “Tell me more” variation would work better.
Another trick to try is to write your email CTA button copy in the first person if your brand’s tone of voice allows it: use “me” and “my” instead of “you” in the button copy. For example.