You want your newsletter to be scannable
Posted: Mon Apr 21, 2025 6:46 am
Choose a font and be consistent. Changing the font style, size, and color can create confusion and distract from the information.
Choice of images and other visuals: Generic visuals will not make your brand stand out, something you need to do if you want your newsletters and overall email marketing campaign to be successful. Only use images that add value and are specific to your brand.
Logo Placement: Not thinking about where to put your logo is harmful. Logos should be at the top of your newsletter so people can see them immediately. It can be centered or left, depending on the shape of your logo. You can also put it back at the end if you have space.
Information overload
Newsletters are not blogs. They are bite-sized communications that highlight specific, targeted medicare leads email list information. Overloading a newsletter with content scrolls will likely turn off your readers very quickly and they will likely not get to the point you are trying to convey. Too much content makes the newsletter feel cramped and cluttered.
Meaning people can get a decent overview with a quick glance. To achieve this, you should have a clear hierarchy of headings, a good amount of white space (pauses between text and images that give the reader a moment to digest what came before and prepare for what comes next), and short, concise copy that adds value.
Content errors
Once you have the basic design, you can start thinking about what’s in it. We’ve already touched on some content errors, but let’s dive into the details.
Lack of a clear Call to Action (CTA)
A call to action directs the reader to do something with the information they just received. It could be to contact your business, follow a link to purchase a product, or something else. In simple terms, it summarizes the point of the communication and tells the consumer what to do next.
Choice of images and other visuals: Generic visuals will not make your brand stand out, something you need to do if you want your newsletters and overall email marketing campaign to be successful. Only use images that add value and are specific to your brand.
Logo Placement: Not thinking about where to put your logo is harmful. Logos should be at the top of your newsletter so people can see them immediately. It can be centered or left, depending on the shape of your logo. You can also put it back at the end if you have space.
Information overload
Newsletters are not blogs. They are bite-sized communications that highlight specific, targeted medicare leads email list information. Overloading a newsletter with content scrolls will likely turn off your readers very quickly and they will likely not get to the point you are trying to convey. Too much content makes the newsletter feel cramped and cluttered.
Meaning people can get a decent overview with a quick glance. To achieve this, you should have a clear hierarchy of headings, a good amount of white space (pauses between text and images that give the reader a moment to digest what came before and prepare for what comes next), and short, concise copy that adds value.
Content errors
Once you have the basic design, you can start thinking about what’s in it. We’ve already touched on some content errors, but let’s dive into the details.
Lack of a clear Call to Action (CTA)
A call to action directs the reader to do something with the information they just received. It could be to contact your business, follow a link to purchase a product, or something else. In simple terms, it summarizes the point of the communication and tells the consumer what to do next.