When is the best time to send marketing emails?
Posted: Mon Apr 21, 2025 4:47 am
For example, a skincare brand could use email marketing to send personalized skincare tips, exclusive offers, and behind-the-scenes content that makes subscribers feel like they’re part of an exclusive community. Over time, this approach helps build a distinct brand identity that resonates with audiences.
Cross-platform engagement
Email marketing acts as a bridge between your website and your social media platforms, creating a seamless experience for your audience across all channels. For example, you might use email marketing to promote a social media campaign or encourage subscribers to follow you across multiple platforms.
An example is a brand that runs a contest on Instagram but promotes it chiropractor email address through their email list. This not only drives more contest entries, but also increases the brand’s social media following, making it one of the most versatile benefits of email marketing.
Upselling and cross-selling
For existing customers, one of the main benefits of email marketing is its ability to facilitate upselling and cross-selling. Once a customer has made a purchase, email marketing allows you to keep them updated on products, services, or related updates they may be interested in.
For example, if someone buys a laptop from your store, you could use email marketing to offer complementary products like a laptop case or software bundles. This targeted approach not only increases sales, but also improves the customer experience.
Find quality contacts
For B2B companies, email marketing is a goldmine for generating high-quality leads. By offering classified content, such as white papers, eBooks, or webinars, you can capture the email addresses of potential customers who are genuinely interested in what you have to offer. This makes it easier to nurture these leads through a series of targeted email campaigns, ultimately guiding them down the sales funnel.
Cross-platform engagement
Email marketing acts as a bridge between your website and your social media platforms, creating a seamless experience for your audience across all channels. For example, you might use email marketing to promote a social media campaign or encourage subscribers to follow you across multiple platforms.
An example is a brand that runs a contest on Instagram but promotes it chiropractor email address through their email list. This not only drives more contest entries, but also increases the brand’s social media following, making it one of the most versatile benefits of email marketing.
Upselling and cross-selling
For existing customers, one of the main benefits of email marketing is its ability to facilitate upselling and cross-selling. Once a customer has made a purchase, email marketing allows you to keep them updated on products, services, or related updates they may be interested in.
For example, if someone buys a laptop from your store, you could use email marketing to offer complementary products like a laptop case or software bundles. This targeted approach not only increases sales, but also improves the customer experience.
Find quality contacts
For B2B companies, email marketing is a goldmine for generating high-quality leads. By offering classified content, such as white papers, eBooks, or webinars, you can capture the email addresses of potential customers who are genuinely interested in what you have to offer. This makes it easier to nurture these leads through a series of targeted email campaigns, ultimately guiding them down the sales funnel.