The professional version of WhatsApp, called WhatsApp Business, is a free tool that is essential for any business, both small businesses that sell their products locally and large companies looking to provide personalized customer service.
Woman using WhatsApp Business artificial intelligence on her mobile
Among the advantages of using WhatsApp Business is the saving of time and effort (both for you and for those who write to you) thanks to its automation options such as instant responses or welcome and absence messages. And if it wasn't enough for you that WhatsApp Business was the tool to communicate closely with your clients, it also developed the product catalogue so that you could add information about everything you sell, and manage your sales from the application as well. Some countries even have payment options called WhatsApp Pay.
There's more! The latest developments in the messaging app involve artificial intelligence and advertising techniques.
Learn all the secrets of WhatsApp Business to boost jordanian phone numbers your sales from your mobile in our Dayvo Academy course
Artificial intelligence for companies on WhatsApp Business
This year, Meta already presented its conversational assistant with artificial intelligence called Meta AI , which will be present on Facebook, Instagram and also on WhatsApp. It incorporates Microsoft Copilot technology and includes generative AI functions, a chatbot and even image editing.
But Meta AI is not the only artificial intelligence that we will see in WhatsApp, since WhatsApp Business users will be able to activate AI assistance in their chats to serve customers and sell their products . This functionality will help improve the quality and speed of service.
WhatsApp Business AI can also help you create ads that start a chat directly in the app.
Marketing Messages on WhatsApp Business
Although WhatsApp Business is a completely free tool, using marketing messages does have a cost. After all, they are nothing more than advertising messages, such as offers or new product launches.
WhatsApp marketing messages are very easy to use and also help you save time, because instead of having to manually send the same message to multiple customers, you can reach a wider audience by including one message, their name and customizable call-to-action buttons (CTAs) .
Although this functionality is currently being tested in countries such as Indonesia and Mexico, it will be available in the rest of the world later this year , and will also include statistics metrics .
Consumers prefer to use WhatsApp as a channel to communicate with businesses . It is the fastest and most effective way to establish conversations. That is why it is essential that you have a solid presence on this application and that you complete your business profile in detail.