Dropout rate ecommerce analytics data
Posted: Mon Apr 21, 2025 4:17 am
Average order value Customer Lifetime Value
1. Audience Information
Without your customers, you wouldn’t have a business, so it’s easy to see why your audience data is the first metric on this ecommerce analytics list.
Any information you can gather about your customers will be incredibly useful. You can personalize your offering, your communication, and give your customers exactly what they want.
A tip: use the data about your audience that you will obtain from ecommerce analytics to create buyer personas , and think about having to sell your products directly to these archetypes.
Here is an example of a buyer persona:
buyer persona: example for ecommerce analytics
2. Customer Acquisition
Another type of ecommerce analytics that will help you optimize your new zealand email list business and maximize revenue is customer acquisition. That is, where do they come from?
Finding out which channels have led people to discover your e-commerce will help you understand which channels bring more sales and conversions, and consequently which channels to focus your efforts on.
3. Conversion rate
The conversion rate is the lifeblood of your ecommerce. After all, what's the point of having hundreds of visitors if they don't convert into paying customers?
Ecommerce analytics is essential to understand how visitors who arrive on your site for the first time behave, how many people abandon the site without purchasing, how many put products in the cart but do not complete the purchase, and so on.
Observing this type of behavior will help you make the necessary changes to increase the conversion rate of your ecommerce.
1. Audience Information
Without your customers, you wouldn’t have a business, so it’s easy to see why your audience data is the first metric on this ecommerce analytics list.
Any information you can gather about your customers will be incredibly useful. You can personalize your offering, your communication, and give your customers exactly what they want.
A tip: use the data about your audience that you will obtain from ecommerce analytics to create buyer personas , and think about having to sell your products directly to these archetypes.
Here is an example of a buyer persona:
buyer persona: example for ecommerce analytics
2. Customer Acquisition
Another type of ecommerce analytics that will help you optimize your new zealand email list business and maximize revenue is customer acquisition. That is, where do they come from?
Finding out which channels have led people to discover your e-commerce will help you understand which channels bring more sales and conversions, and consequently which channels to focus your efforts on.
3. Conversion rate
The conversion rate is the lifeblood of your ecommerce. After all, what's the point of having hundreds of visitors if they don't convert into paying customers?
Ecommerce analytics is essential to understand how visitors who arrive on your site for the first time behave, how many people abandon the site without purchasing, how many put products in the cart but do not complete the purchase, and so on.
Observing this type of behavior will help you make the necessary changes to increase the conversion rate of your ecommerce.