Users who visit your website instantly know whether an image is a stock photo. Stock photos stand out as generic and uninspir. Unfortunately, these associations can also carry over to your business.
Stock photos can be high-quality, but they don’t create a spain whatsapp number data 5 million connection between the audience and the brand. Your own actual images convey your brand, products, and services better than stock photos.
Use images strategically to support the content and give users a visual break from text – but make sure the images are relevant and appealing. When you use stock photos, choose the ones that match your brand’s style and persona.
7. Utilize hyperlink differentiation
Adding a link to another page means you want the user to click “here” for additional information. Use visual cues to make those links easy to identify. Underlin and differently color text draws the reader’s attention so they know it’s a link to be click on.