How AI is already disrupting the marketer of 2030
Posted: Mon Dec 23, 2024 9:53 am
It may not seem so obvious on the surface, but a lot has changed in the marketing landscape. That's because 'under the hood' things have accelerated with the advent of AI. This is probably the most used term in (digital) marketing in 2023…
In this article, we take a look at the future of the marketing world and specifically at the most important skills of the marketer in 2025. There are three trends in digital marketing that are currently drastically changing the playing field:
The Rise/Acceleration of AI
Cross-platform attribution tools
The growth of 'dark social' (difficult to email id database free download measure traffic and impressions)
We zoom in on the impact of AI on the marketer (topic 1). That is most 'top of mind' in almost the entire marketing world due to the arrival of ChatGPT. The other two trends we will discuss in separate articles.
Buckle up!
Handwritten arrow with line
Rise of the (AI) machines
With the advent of AI , all sorts of challenges for companies and marketers are becoming 'efficiently solvable' in one fell swoop. The biggest components that are now becoming more cost-efficient, but especially time-efficient, are qualitative content creation and automated data analysis.
In the same time, you can now make more impact than ever before. You can get a colleague in the form of an intelligent computer. What can this colleague help/support you with?
In this article, we take a look at the future of the marketing world and specifically at the most important skills of the marketer in 2025. There are three trends in digital marketing that are currently drastically changing the playing field:
The Rise/Acceleration of AI
Cross-platform attribution tools
The growth of 'dark social' (difficult to email id database free download measure traffic and impressions)
We zoom in on the impact of AI on the marketer (topic 1). That is most 'top of mind' in almost the entire marketing world due to the arrival of ChatGPT. The other two trends we will discuss in separate articles.
Buckle up!
Handwritten arrow with line
Rise of the (AI) machines
With the advent of AI , all sorts of challenges for companies and marketers are becoming 'efficiently solvable' in one fell swoop. The biggest components that are now becoming more cost-efficient, but especially time-efficient, are qualitative content creation and automated data analysis.
In the same time, you can now make more impact than ever before. You can get a colleague in the form of an intelligent computer. What can this colleague help/support you with?