Strengthen your business branding

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They threaten the existence of local shops : large marketplaces have cornered a significant portion of the market and are causing many small local businesses to go bankrupt as they are unable to compete with multinationals. This causes some cities to empty and go into decline.

Product positioning depends on the algorithm : each platform has its own algorithm, which favors certain products over others. In some cases, you may not seenew products of excellent quality because they do not appear at the top of searches. This phenomenon becomes even more evident when the marketplace offers its sellers sponsorship or VIP positioning tools.

Now let's see what the advantages are for a company that decides to sell on a marketplace.

It gives you access to a greater number of potential customers : the great advantage of selling on this type of platform is that you can show your products to a wider audience. The number of users is certainly greece email list higher than what you could reach with ads through, for example, Facebook Ads , Instagram Ads or Google Ads .

The best marketplaces invest a lot in their branding . In fact, users do not think of buying from a specific online store, but from the e-marketplace they are in. Since these platforms often create rating systems for each seller, you can use them to make your brand more credible (if you know how to exploit them in the right way).

Boost your SEO strategy : In many cases, products sold on digital marketplaces rank better on Google. This is because their Domain Authority is higher than that of the individual seller. (Read our SEO optimization guide to find out what this is all about)

Reduces costs : Often the marketplace takes care of not only the creation of new promotions, but also of order management and digital marketing strategy . For all these services, you only have to pay a fixed monthly fee or a commission for each sale made.