The WhatsApp Business app is a standalone application for companies that allows you to use WhatsApp for online marketing purposes . You can use it to create product catalogs and provide company information. Up to 256 people can send messages simultaneously, and if desired, even automatically. The Business app is essentially the same as a private messenger.
WhatsApp Business Account Overview
Professional WhatsApp marketing via the WhatsApp Business API: Unlike the WhatsApp saudi arabia phone number data Business app, the WhatsApp Business API is a programming interface that's primarily interesting for larger companies. It allows companies to link their WhatsApp Business account with a CRM or marketing tool and conduct WhatsApp marketing. This connects WhatsApp marketing software tools so they can exchange data. You therefore compose messages to your contacts not in the app, but in a tool of your choice. This incurs costs for the provider and maintenance costs.
However, the advantages of the WhatsApp Business API outweigh the disadvantages. Your WhatsApp business account benefits at a glance:
Any length of contact list
Sending mass messages possible
Message templates
Chatbots
Advanced features in customer support
GDPR compliant
Possibility to apply for a green tick
To use the WhatsApp Business API, you need a business account, which you can create for free, and a third-party provider who can set up the API. Here's a rough overview of the differences between WhatsApp Business and the WhatsApp Business Platform. The costs for the WhatsApp Business Platform are particularly important:
WhatsApp business account
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