Lush and the immersive product descriptions
Posted: Sun Apr 20, 2025 4:45 am
Each Lush product description helps consumers mentally immerse themselves in the sensations they will experience as soon as they use the brand's products. And with descriptions this enticing, we don't know how many people are able to give up this type of emotion!
emotional lush marketing
Dove's Real Beauty Campaign
Dove knows how tired women are of feeling criticized and having their bodies constantly under attack, for one reason or another. And by exploiting this sense of anger and frustration, the Real Beauty campaign was born, with which the product is no longer the element that gives beauty to the person, but a simple enhancer of authentic beauty, which comes in many forms.
where emotional marketing
Barbie and the true dreams of little girls
If women are tired of being criticized, girls are tired of being seen only brazil email list as princesses, mothers and teachers. In this perspective, Barbie has used emotional marketing to tell girls all over the world that they can be and become anything they want, if they really want it. And to further strengthen the message, the brand has created collaborations with women who have truly destroyed stereotypes, like Samantha Cristoforetti.
barbie emotional marketing
Emotional Marketing: Conclusion
The goal of emotional marketing is to stimulate the consumer's desire to purchase a certain product or service, but also to create positive associations with the brand.
Of course, the initial promise will have to be kept by the quality of the product and the customer experience in general.
You don't want to promise a dream and make your poor customers live a nightmare.
But if you can use emotional marketing effectively, and your brand is up to par, you will see that your business revenue will start to increase so much that you will think you are living in a wonderful dream!
emotional lush marketing
Dove's Real Beauty Campaign
Dove knows how tired women are of feeling criticized and having their bodies constantly under attack, for one reason or another. And by exploiting this sense of anger and frustration, the Real Beauty campaign was born, with which the product is no longer the element that gives beauty to the person, but a simple enhancer of authentic beauty, which comes in many forms.
where emotional marketing
Barbie and the true dreams of little girls
If women are tired of being criticized, girls are tired of being seen only brazil email list as princesses, mothers and teachers. In this perspective, Barbie has used emotional marketing to tell girls all over the world that they can be and become anything they want, if they really want it. And to further strengthen the message, the brand has created collaborations with women who have truly destroyed stereotypes, like Samantha Cristoforetti.
barbie emotional marketing
Emotional Marketing: Conclusion
The goal of emotional marketing is to stimulate the consumer's desire to purchase a certain product or service, but also to create positive associations with the brand.
Of course, the initial promise will have to be kept by the quality of the product and the customer experience in general.
You don't want to promise a dream and make your poor customers live a nightmare.
But if you can use emotional marketing effectively, and your brand is up to par, you will see that your business revenue will start to increase so much that you will think you are living in a wonderful dream!