Adapting your marketing to voice assistants
Posted: Sun Apr 20, 2025 4:35 am
According to Statista, there will be over 8 billion voice assistants in the world by 2024, an increase of 5 billion in the last 5 years. Naturally, consumers' increasing reliance on smart assistants has led to a rise in the popularity of voice search, which directly impacts the marketing landscape.
To succeed in the era of voice search, businesses should respond quickly to the pakistan phone number data change and rethink their content creation and search engine optimization. Some of the changes you can make include:
Target long-tail keywords, as voice queries are usually longer than text-based queries
Integration of question keywords into the content
Make content more natural and dialogue-oriented
Greater attention to the technical performance of the website, such as website speed
Creating relevant and helpful FAQ pages
A combination of these measures can help you prepare your website and content for the continued proliferation of voice search and increase the likelihood of appearing in voice search results.
Short videos for your social media marketing
Short video content is a trend that has become popular thanks to platforms like TikTok and Instagram.
The format makes sense, as users' attention spans are now extremely short. Shorter videos are therefore better at captivating viewers and maintaining their interest. Whether TikToks, Reels, or Shorts, short videos are very popular, especially among younger target groups, and are ideal for interacting with your community. To achieve this, however, it is extremely important for brands to produce authentic and native short videos that provide entertainment.
Social media as a search engine
Most people today use social media not only for entertainment but also to learn about new brands and products.
Take Instagram as an example: In 2023, Instagram made it easier to find products, brands, and posts by improving its search function. This adjustment makes Instagram not only a social network but also a comprehensive search engine.
Almost half of the world's population, or approximately 4.8 billion people, use social media. That's a lot, and last year alone saw an increase of 150 million new users. Each user accesses more than six different social media apps per month, and that's just the average—that's how important social media has become in our lives. Users prefer to get their information through short, engaging videos, making social media a strong competitor to traditional search engines like Google.
To succeed in the era of voice search, businesses should respond quickly to the pakistan phone number data change and rethink their content creation and search engine optimization. Some of the changes you can make include:
Target long-tail keywords, as voice queries are usually longer than text-based queries
Integration of question keywords into the content
Make content more natural and dialogue-oriented
Greater attention to the technical performance of the website, such as website speed
Creating relevant and helpful FAQ pages
A combination of these measures can help you prepare your website and content for the continued proliferation of voice search and increase the likelihood of appearing in voice search results.
Short videos for your social media marketing
Short video content is a trend that has become popular thanks to platforms like TikTok and Instagram.
The format makes sense, as users' attention spans are now extremely short. Shorter videos are therefore better at captivating viewers and maintaining their interest. Whether TikToks, Reels, or Shorts, short videos are very popular, especially among younger target groups, and are ideal for interacting with your community. To achieve this, however, it is extremely important for brands to produce authentic and native short videos that provide entertainment.
Social media as a search engine
Most people today use social media not only for entertainment but also to learn about new brands and products.
Take Instagram as an example: In 2023, Instagram made it easier to find products, brands, and posts by improving its search function. This adjustment makes Instagram not only a social network but also a comprehensive search engine.
Almost half of the world's population, or approximately 4.8 billion people, use social media. That's a lot, and last year alone saw an increase of 150 million new users. Each user accesses more than six different social media apps per month, and that's just the average—that's how important social media has become in our lives. Users prefer to get their information through short, engaging videos, making social media a strong competitor to traditional search engines like Google.