When is UGC successful?
Posted: Sun Apr 20, 2025 4:14 am
Measuring success varies considerably for the types of UGC presented above. While UGC in the form of video ads in performance marketing and also dark postings can be clearly measured using common performance marketing KPIs , measuring success with organic UGC campaigns is significantly more difficult. Of course, you can look at the engagement numbers, but it's not possible to reliably track the revenue generated by a UGC campaign. The situation is different with influencer campaigns – there, using unique malta phone number data coupon codes, you can at least relatively reliably measure how many sales a collaboration has generated.
Successful examples of user-generated content in marketing
This is how customers become voluntarily active
25hrs Hotels follows the principle: Create cool locations, and people will produce the social media content all by themselves. That's why the hotel chain has what is arguably Germany's most famous elevator at The Circle in Cologne , where numerous influencers and other guests showcase themselves.
User Generated Content durch Foto-Locations
And there are also some cool photo spots in Bikini Berlin :
Photo locations in the hotel
Photo location in the hotel
Of course, this principle doesn't just work for hotels or retail stores; you can also make your product photogenic yourself. One restaurant chain has perfected this approach: At The Avocado Show, every dish is a small work of art that simply has to be photographed. And the location itself also inspires creative content ideas. The result is great UGC advertising that requires no additional effort.
User-generated content through product
Product photos by users
Product photos by users
Another brand that has managed to create a veritable lifestyle around its products is Starbucks. The coffee chain is considered a symbol of coolness and an urban lifestyle—which naturally generates a lot of UGC. But it's not just the look that generates UGC; the often misspelled names on the coffee cups are also shared like crazy on social media.
User photos of product & self-staging by cool brand
User photos of product & self-staging by cool brand
People identify with the brand and use it to express themselves. This ensures that users not only photograph the products but also tag the brand account or name. This works not only for Starbucks, but also for companies like Daniel Wellington. Users there literally try to showcase the watches and link to the brand. This ensures an enormous reach for the brand.
Successful examples of user-generated content in marketing
This is how customers become voluntarily active
25hrs Hotels follows the principle: Create cool locations, and people will produce the social media content all by themselves. That's why the hotel chain has what is arguably Germany's most famous elevator at The Circle in Cologne , where numerous influencers and other guests showcase themselves.
User Generated Content durch Foto-Locations
And there are also some cool photo spots in Bikini Berlin :
Photo locations in the hotel
Photo location in the hotel
Of course, this principle doesn't just work for hotels or retail stores; you can also make your product photogenic yourself. One restaurant chain has perfected this approach: At The Avocado Show, every dish is a small work of art that simply has to be photographed. And the location itself also inspires creative content ideas. The result is great UGC advertising that requires no additional effort.
User-generated content through product
Product photos by users
Product photos by users
Another brand that has managed to create a veritable lifestyle around its products is Starbucks. The coffee chain is considered a symbol of coolness and an urban lifestyle—which naturally generates a lot of UGC. But it's not just the look that generates UGC; the often misspelled names on the coffee cups are also shared like crazy on social media.
User photos of product & self-staging by cool brand
User photos of product & self-staging by cool brand
People identify with the brand and use it to express themselves. This ensures that users not only photograph the products but also tag the brand account or name. This works not only for Starbucks, but also for companies like Daniel Wellington. Users there literally try to showcase the watches and link to the brand. This ensures an enormous reach for the brand.