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Posted: Sat Apr 19, 2025 10:22 am
If you're hesitant about allowing a third party to sell your product or service on your behalf, you're not alone. It's difficult to give up control, and there's always the risk of losing brand authority (and damaging the customer experience ) if a partner misrepresents your brand.
That said, there are many benefits to letting a partner sell for you. Here are some reasons why companies adopt a sales channel model (we'll explore the drawbacks in the section immediately below).
Sales Techniques: 9 Successful Methods and 3 You Should Avoid
Scale your business (even if your internal resources are limited)
Allowing referral partners to attract potential customers bc data singapore and put your products in front of them can be a quick way to acquire new customers and accelerate your business growth.
However, some channel sales programs aren't always faster to set up than direct sales programs. For example, value-added resellers can take six months to a year to fully integrate, and most channel partners will require frequent training as your product evolves.
However, the right sales channel strategy can allow you to grow rapidly. Coca-Cola , for example, partners with restaurants and fast-food chains to offer its products to their customers. This helps them increase product availability and generate sales .
Effective channel partners can help you expand your network by putting your product or service in front of those hard-to-reach customers. Once you accumulate several hard-to-reach customers through sales channels, they could end up accounting for the majority of your revenue.
Still, you'll need to onboard and properly train channel partners, which will take some time (though considerably less than direct sales integration initiatives). More on how to do this effectively later.
That said, there are many benefits to letting a partner sell for you. Here are some reasons why companies adopt a sales channel model (we'll explore the drawbacks in the section immediately below).
Sales Techniques: 9 Successful Methods and 3 You Should Avoid
Scale your business (even if your internal resources are limited)
Allowing referral partners to attract potential customers bc data singapore and put your products in front of them can be a quick way to acquire new customers and accelerate your business growth.
However, some channel sales programs aren't always faster to set up than direct sales programs. For example, value-added resellers can take six months to a year to fully integrate, and most channel partners will require frequent training as your product evolves.
However, the right sales channel strategy can allow you to grow rapidly. Coca-Cola , for example, partners with restaurants and fast-food chains to offer its products to their customers. This helps them increase product availability and generate sales .
Effective channel partners can help you expand your network by putting your product or service in front of those hard-to-reach customers. Once you accumulate several hard-to-reach customers through sales channels, they could end up accounting for the majority of your revenue.
Still, you'll need to onboard and properly train channel partners, which will take some time (though considerably less than direct sales integration initiatives). More on how to do this effectively later.