Study the market before expanding your catalog
Posted: Mon Dec 23, 2024 9:45 am
9.
If you have the opportunity to expand your product catalog, first evaluate market demand to determine if it's worth doing so. You can explore different statistics , such as keyword research, geographic analysis, or monitoring social media trends.
Want a more creative way to test the market? Offer products for pre-order to see how many people are willing to place an order. For example, if you're deciding between three items you plan to release, create pages for each one, using quality photos and compelling descriptions.
Then, mark them as “out of stock” and see which one gets the most notification requests when it’s back in stock. That will be the product that generates the most interest.
In industries like footwear and apparel, it’s common for some sizes or colors to be temporarily out of stock. KEEN , a hiking footwear brand, allows customers to sign up to receive an email when a product is back in stock, making it easier to manage demand as well as forecast inventory.
Marketing tactics for sales and market research
App to analyze your audience: Gojiberry
Gojiberry is an app that allows you to collect key data about your customers' preferences and needs through pre-purchase pop-up surveys or links and QR codes.
Thanks to its easy-to-set-up templates, you can launch customized surveys instantly. It also connects survey data with purchases made, giving you useful information to optimize your marketing strategy, improve your conversion rate and prioritize the products with the greatest interest.
10. Improve your visibility with content marketing
Blogging regularly will help you build customer loyalty canadian business email list and improve your online store's search engine rankings. So if you're already creating content, highlight it on your website to get the most out of it.
Remember that content marketing isn't just about blogging. You can also:
Create a podcast to share your experience and strengthen your community.
Guest posting on other websites or blogs to build recognition and get backlinks , which also benefits SEO .
Create extensive content and guides that help your customers use your products more effectively.
Marketing tactics for sales with a blog
An interesting example is Matcha & CO, a brand of matcha tea and supplements that publishes all kinds of recipes to make with its products on its blog. They are divided into breakfasts, desserts, main courses or smoothies, and include very detailed step-by-step instructions with educational and very appetizing photographs.
App to create an optimized blog: SEO On
SEO On is a blog builder that syncs with Shopify blogs. It’s easy to use and designed to increase organic traffic to your store with two key features: creating engaging posts and receiving real-time suggestions for SEO optimization.
11. Reward your customers' loyalty
Focusing on customer loyalty is a cost-effective way to increase online sales. According to several studies , repeat buyers are willing to spend up to 67% more than new ones; retaining just 5% of your buyer base can increase profits by 25% to 95%.
An effective way to reward your loyal customers and heavy spenders is through a loyalty program. Not only does it motivate them to make more purchases, but it also keeps your brand top of mind with automated reminders.
You decide how to reward shoppers, how often, and for what actions. For example, you can implement a points-based program, where customers accumulate “virtual currency” that is redeemable for discounts, free shipping, or gifts.
Look for benefits that connect with your audience. The eco-friendly cleaning products store Natulim , for example, rewards every 10 purchases by planting a tree, acting very much in tune with its environmentally conscious customers.
Marketing tactics for sales and customer loyalty
App to retain your customers: Smile
With Smile it is very easy to create loyalty programs for your online store. This app encourages repeat purchases by offering points and VIP rewards for each order. In addition, it has a team of experts who advise you on how to maximize your sales.
12. Sell product bundles
A product bundle is a set of two or more related items that you can offer at a discount on your online store. This strategy allows you to increase the average value of each order, clear out old inventory, and give greater visibility to certain products.
On the one hand, you increase your purchase receipts, and on the other, you provide your customers with a more satisfactory experience, since they acquire what they need at a more affordable price.
Marketing tactics for product bundle sales
A good example is the cosmetics brand LICO , which offers packs with everything necessary to complete treatments and routines, adapted to the type of skin or the effects you want to achieve.
If you have the opportunity to expand your product catalog, first evaluate market demand to determine if it's worth doing so. You can explore different statistics , such as keyword research, geographic analysis, or monitoring social media trends.
Want a more creative way to test the market? Offer products for pre-order to see how many people are willing to place an order. For example, if you're deciding between three items you plan to release, create pages for each one, using quality photos and compelling descriptions.
Then, mark them as “out of stock” and see which one gets the most notification requests when it’s back in stock. That will be the product that generates the most interest.
In industries like footwear and apparel, it’s common for some sizes or colors to be temporarily out of stock. KEEN , a hiking footwear brand, allows customers to sign up to receive an email when a product is back in stock, making it easier to manage demand as well as forecast inventory.
Marketing tactics for sales and market research
App to analyze your audience: Gojiberry
Gojiberry is an app that allows you to collect key data about your customers' preferences and needs through pre-purchase pop-up surveys or links and QR codes.
Thanks to its easy-to-set-up templates, you can launch customized surveys instantly. It also connects survey data with purchases made, giving you useful information to optimize your marketing strategy, improve your conversion rate and prioritize the products with the greatest interest.
10. Improve your visibility with content marketing
Blogging regularly will help you build customer loyalty canadian business email list and improve your online store's search engine rankings. So if you're already creating content, highlight it on your website to get the most out of it.
Remember that content marketing isn't just about blogging. You can also:
Create a podcast to share your experience and strengthen your community.
Guest posting on other websites or blogs to build recognition and get backlinks , which also benefits SEO .
Create extensive content and guides that help your customers use your products more effectively.
Marketing tactics for sales with a blog
An interesting example is Matcha & CO, a brand of matcha tea and supplements that publishes all kinds of recipes to make with its products on its blog. They are divided into breakfasts, desserts, main courses or smoothies, and include very detailed step-by-step instructions with educational and very appetizing photographs.
App to create an optimized blog: SEO On
SEO On is a blog builder that syncs with Shopify blogs. It’s easy to use and designed to increase organic traffic to your store with two key features: creating engaging posts and receiving real-time suggestions for SEO optimization.
11. Reward your customers' loyalty
Focusing on customer loyalty is a cost-effective way to increase online sales. According to several studies , repeat buyers are willing to spend up to 67% more than new ones; retaining just 5% of your buyer base can increase profits by 25% to 95%.
An effective way to reward your loyal customers and heavy spenders is through a loyalty program. Not only does it motivate them to make more purchases, but it also keeps your brand top of mind with automated reminders.
You decide how to reward shoppers, how often, and for what actions. For example, you can implement a points-based program, where customers accumulate “virtual currency” that is redeemable for discounts, free shipping, or gifts.
Look for benefits that connect with your audience. The eco-friendly cleaning products store Natulim , for example, rewards every 10 purchases by planting a tree, acting very much in tune with its environmentally conscious customers.
Marketing tactics for sales and customer loyalty
App to retain your customers: Smile
With Smile it is very easy to create loyalty programs for your online store. This app encourages repeat purchases by offering points and VIP rewards for each order. In addition, it has a team of experts who advise you on how to maximize your sales.
12. Sell product bundles
A product bundle is a set of two or more related items that you can offer at a discount on your online store. This strategy allows you to increase the average value of each order, clear out old inventory, and give greater visibility to certain products.
On the one hand, you increase your purchase receipts, and on the other, you provide your customers with a more satisfactory experience, since they acquire what they need at a more affordable price.
Marketing tactics for product bundle sales
A good example is the cosmetics brand LICO , which offers packs with everything necessary to complete treatments and routines, adapted to the type of skin or the effects you want to achieve.