Companies with a solid content base can test different publishing
Posted: Sat Apr 19, 2025 9:17 am
These keywords will be separated from the keywords related to creating a new website. And similarly, the keywords for managing a website will also fall into their keyword cluster.
Once you have created your clusters, start planning how you will develop content around those topics. Document the keywords you have optimized your content for to avoid that content being cannibalized by new content targeting the same keyword in the future.
You should publish new blog content at least once a month. But publishing more frequently can increase your traffic and leads to your site. If you’re early in developing a content marketing plan, you can also publish more south africa phone number list frequently to fill out marketing automation plans to create content at different stages of the customer journey.
schedules to see what produces the best results. One important consideration when creating a publishing schedule is to only publish when you have time to properly distribute the content. You can’t just publish content and expect SEO to work its magic by bringing you customers. Distributing content via email, social media, RSS feeds, etc. can ensure that you get the most out of your efforts.
3. Build marketing automation around the customer journey
Once your site's core framework is up and running, consider conversion opportunities on each page. This could be as simple as an email signup or targeted downloadable content related to the product, service, or topic on that page.
Consider how these forms can be used in your marketing automation software and trigger actions based on what you know about your prospects and customers. Connecting marketing automation to your website complements static content to personalize it based on the user, their needs, and their interests.
Once you have created your clusters, start planning how you will develop content around those topics. Document the keywords you have optimized your content for to avoid that content being cannibalized by new content targeting the same keyword in the future.
You should publish new blog content at least once a month. But publishing more frequently can increase your traffic and leads to your site. If you’re early in developing a content marketing plan, you can also publish more south africa phone number list frequently to fill out marketing automation plans to create content at different stages of the customer journey.
schedules to see what produces the best results. One important consideration when creating a publishing schedule is to only publish when you have time to properly distribute the content. You can’t just publish content and expect SEO to work its magic by bringing you customers. Distributing content via email, social media, RSS feeds, etc. can ensure that you get the most out of your efforts.
3. Build marketing automation around the customer journey
Once your site's core framework is up and running, consider conversion opportunities on each page. This could be as simple as an email signup or targeted downloadable content related to the product, service, or topic on that page.
Consider how these forms can be used in your marketing automation software and trigger actions based on what you know about your prospects and customers. Connecting marketing automation to your website complements static content to personalize it based on the user, their needs, and their interests.