Factors that negatively affect sales through the marketplace
Posted: Mon Dec 23, 2024 9:34 am
You shouldn't trade only on one platform - it's not effective. Sales through marketplaces will increase only if you cooperate with different platforms - the main thing is to make the right choice. You can trade not only through them, but also with the help of price aggregators, in social networks, on your own website.
Losing money due to discounts
Marketplaces have a special operating saudi mobile number check principle. They receive their profits from percentages of transactions of stores trading on the platform. Therefore, it is important for them to attract as many people as possible to the platform and persuade them to make purchases. Sales volumes increase through promotions, constant discounts, etc. Of course, sellers often lose profits due to such pricing policies. Many also face the problem of dumping: one of the sellers decides to significantly reduce the price of a product, and the rest lose orders.
However, the price of goods generally does not fall below the cost price initially indicated by the entrepreneur. And if the marketplace reduces it, then, as a rule, it reimburses the lost amount to the seller. To earn at least a little, you can increase the real cost price by a couple of percent.
Read also!
"How to Promote on Facebook: A Complete Guide for Beginners"
Bad content
Uploading a product to a website does not guarantee automatic sales. In order for a product to be noticed and purchased, it is necessary to correctly design product cards. Often, sellers lose profits because direct competitors have taken care of a good presentation of their products, and customers place orders with them.
The main mistakes sellers make when creating content:
small number of images;
low quality photographs;
ill-conceived headlines;
poor and uninteresting description.
Low seller rating
People make purchases on marketplaces based on seller ratings, which depend on reviews from real customers. All this, in turn, affects the product's place in the search results. If the product does not make it to the top, it is not viewed, and therefore, is not bought. That is, it is important that the product is often shown to buyers. To do this, you need to increase the rating - for example, by motivating customers to provide feedback.
Incorrect selection of product category and tags
If a product is mistakenly placed in the wrong category, it may cause difficulties for customers to find it and ultimately lead to loss of profit. This also applies to the incorrect use of tags when filling out product cards. They must fully correspond to the product and the needs of the target audience. For example, for shoes, the following tags should be written: shoes, women's shoes, branded shoes, pumps, etc.
The product is not suitable for sale on the marketplace
Not every product can be traded on the marketplace. This category includes:
complex products, when purchasing which the client will require additional consultation;
large-sized goods with expensive delivery;
products from new unknown sellers;
fragile items, mechanisms with strong magnets, batteries (complicates logistics);
products that require certification or may violate copyright;
goods that are in demand for a short period of time during a certain season;
products that are made to order.
Losing money due to discounts
Marketplaces have a special operating saudi mobile number check principle. They receive their profits from percentages of transactions of stores trading on the platform. Therefore, it is important for them to attract as many people as possible to the platform and persuade them to make purchases. Sales volumes increase through promotions, constant discounts, etc. Of course, sellers often lose profits due to such pricing policies. Many also face the problem of dumping: one of the sellers decides to significantly reduce the price of a product, and the rest lose orders.
However, the price of goods generally does not fall below the cost price initially indicated by the entrepreneur. And if the marketplace reduces it, then, as a rule, it reimburses the lost amount to the seller. To earn at least a little, you can increase the real cost price by a couple of percent.
Read also!
"How to Promote on Facebook: A Complete Guide for Beginners"
Bad content
Uploading a product to a website does not guarantee automatic sales. In order for a product to be noticed and purchased, it is necessary to correctly design product cards. Often, sellers lose profits because direct competitors have taken care of a good presentation of their products, and customers place orders with them.
The main mistakes sellers make when creating content:
small number of images;
low quality photographs;
ill-conceived headlines;
poor and uninteresting description.
Low seller rating
People make purchases on marketplaces based on seller ratings, which depend on reviews from real customers. All this, in turn, affects the product's place in the search results. If the product does not make it to the top, it is not viewed, and therefore, is not bought. That is, it is important that the product is often shown to buyers. To do this, you need to increase the rating - for example, by motivating customers to provide feedback.
Incorrect selection of product category and tags
If a product is mistakenly placed in the wrong category, it may cause difficulties for customers to find it and ultimately lead to loss of profit. This also applies to the incorrect use of tags when filling out product cards. They must fully correspond to the product and the needs of the target audience. For example, for shoes, the following tags should be written: shoes, women's shoes, branded shoes, pumps, etc.
The product is not suitable for sale on the marketplace
Not every product can be traded on the marketplace. This category includes:
complex products, when purchasing which the client will require additional consultation;
large-sized goods with expensive delivery;
products from new unknown sellers;
fragile items, mechanisms with strong magnets, batteries (complicates logistics);
products that require certification or may violate copyright;
goods that are in demand for a short period of time during a certain season;
products that are made to order.