AI search intentions
Posted: Sat Apr 19, 2025 5:49 am
In most cases, it is easy to discern the search intent , which is the reason behind the user's query. Here, for example, the user has a clearly transactional intent.
But for queries with multiple or less clear intents, AI can analyze the different search intents and tell you which content angles to prioritize.
Let's take a concrete example: let's search for ' calligraphy' in Keywords Explorer, navigate to the SERP Overview table, and then use the Identify Intents feature .
In addition to providing more accurate user intent, our SERP AI breaks part time data down the percentage of total traffic associated with each intent – a unique feature that no other SEO tool currently offers!
Use this data to identify the most relevant content angles to leverage.
For example, we could target the keyword 'calligraphy' with an explanatory article about the history and different types of calligraphy.
Better yet, we could cover multiple search intents in a single comprehensive article, respecting the recommended dominant proportions:
55%: Definition and general information
34%: Learn calligraphy
11%: Calligraphy supplies.
But for queries with multiple or less clear intents, AI can analyze the different search intents and tell you which content angles to prioritize.
Let's take a concrete example: let's search for ' calligraphy' in Keywords Explorer, navigate to the SERP Overview table, and then use the Identify Intents feature .
In addition to providing more accurate user intent, our SERP AI breaks part time data down the percentage of total traffic associated with each intent – a unique feature that no other SEO tool currently offers!
Use this data to identify the most relevant content angles to leverage.
For example, we could target the keyword 'calligraphy' with an explanatory article about the history and different types of calligraphy.
Better yet, we could cover multiple search intents in a single comprehensive article, respecting the recommended dominant proportions:
55%: Definition and general information
34%: Learn calligraphy
11%: Calligraphy supplies.