This is why it is said that the customer is the core of digital transformation. This means that every point of interaction with the customer has to be hungary mobile database from their point of view. We are talking about loyalty and the customer does not care if it is a Marketing or IT failure because, in their view, the company has failed.
Three points are important in this matter:
It’s no use just worrying about the graphic beauty of the website, mobile interfaces or other applications;
There is no point in having the fastest application of all if it does not generate engagement on the part of the user due to the visual identity of the application or the complication when navigating;
There’s no point in generating a high volume of data if you don’t know what you’re going to do with it.
The Customer Experience Journey has to be monitored in real time.
It is also important to remember that this experience must be offered across all sales channels, meaning that consumers must be welcomed regardless of the channel they use (physical stores or online, on their work computer or on their cell phone on the street). We are living in the omnichannel era .
Here at Vertigo , we work with Dynatrace to help manage the digital experience of customers and applications. There are other tools that do this, such as those from Oracle, IBM, and RedHat, but after some analysis, we understand that Dynatrace is the most complete.
Did you like today's article? Did you notice that your Digital Marketing area only tends to benefit when it gets closer to the IT area? If you have any questions, leave your comment below.