In a nutshell
Posted: Sun Apr 06, 2025 9:10 am
And it's precisely in these most difficult times that we need to ensure brands have a holistic plan that reminds fragmented consumers of their power, exposed to multiple messages across different channels. In this challenging context for companies, the message will be simple: Businesses that invest in the P of promotion will ensure their long-term post-recession growth remains stable (as long as the other Ps are working, of course).
It's a difficult situation in this crisis to present in a meeting that job function email database your digital and communications tactic might be "The strategy will stay at home." But we're definitely the filter to ensure you don't fall into just another ad (one of those motivational ones) or fall for an out-of-context message—with the promise that, soon, the brand's media communication will be essential to ensuring growth.
For now, all digital and communications marketers must help ensure the holistic consumer experience is present—enabled by the right product, at the right price, in the right channel ; and then, a valuable message that connects with the consumer… For now, the promotion button can wait to be clicked.
It's a difficult situation in this crisis to present in a meeting that job function email database your digital and communications tactic might be "The strategy will stay at home." But we're definitely the filter to ensure you don't fall into just another ad (one of those motivational ones) or fall for an out-of-context message—with the promise that, soon, the brand's media communication will be essential to ensuring growth.
For now, all digital and communications marketers must help ensure the holistic consumer experience is present—enabled by the right product, at the right price, in the right channel ; and then, a valuable message that connects with the consumer… For now, the promotion button can wait to be clicked.