Building online loyalty or how to transform your customers into a community
Posted: Sat Apr 05, 2025 6:30 am
We've learned that it's easier to get an order from an existing customer than to acquire a new one. So, communicate with your existing customers.
There 's nothing more effective than communicating with your customers as soon as they receive their order. Since they've just fulfilled a need, they're happy to receive their order and are therefore very receptive to messages from you.
Take advantage of this moment to add your added value!
Here are some examples of “little extras” that could reach your customers:
Add a personal promo code to each order. Customers gambling database taiwan will appreciate this gesture and may return to use it in your store instead of going to your competitor's. Setting an end date for this promo code is a good idea to remind your customers to use it quickly. Adjust the end date according to your market (e.g., the lifespan of your products).
Add a giveaway that your customers can keep in mind. This physical item will allow you to exist even off the web and can be seen by your customers' friends and family. This might even spark a discussion about your store among them
Add a freebie (an extra product) and encourage your customers to thank you with a selfie, a note, or a review on social media. Once they've received this freebie, they'll be more likely to share their joy on social media.
Add a little personal note , thank your customers by name and invite them to respond to you on your social networks with a review or a thank you. Reviews on Facebook or Google, for example, are, as you know, a great way to win new customers.
Combine this strategy with information collected from your CRM database to create personalized emails sent on your customers' birthdays, special occasions, and more.
Follow world days and popular events
And when I say "Follow," I mean "Participate," "Animate," "Personalize" your store to the rhythm of these events.
Keep your e-commerce site alive with the rhythm of the calendar. Encourage your visitors to return daily/weekly to see the latest developments and new features in your store.
With our phones, we are within reach of a 24/7 web connection, social media and their constant updating (thanks to content posted by members) take up a good part of our time on the web (in Canada, 30% of the time spent on the Internet is spent on a social network ).
Average time spent online by a Canadian in 2018. Infographic created by Hootsuite and We Are Social.
Based on the information that the new thing brings back, you need to liven up your online store . And by following the events calendar, you won't even need to use your creativity.
Here are some examples of how to keep your site evolving with the events calendar:
Offer discounts on event-related products , like major companies.
Offer new products for a limited time in connection with the event.
Offer exclusive discounts to specific people connected to the event. Examples: 15% off for women during International Women's Day, free delivery in Quebec during the week of Quebec Day, etc.
Change your store's visuals to reflect the event's colors. Your logo, featuring a red hat at Christmas or a pumpkin at Halloween, updated banners and colors, and more will be thoughtful touches that will delight your visitors and customers.
Create an event-inspired contest. Examples: the best selfie dressed as a character from a hit TV show during the worldwide release of its new season, a romantic selfie on Valentine's Day, a "Price Is Right" during the sales, etc.
These ideas obviously take more time to manage but can pay off big later on by positioning you as a major player in your market on the web.
There 's nothing more effective than communicating with your customers as soon as they receive their order. Since they've just fulfilled a need, they're happy to receive their order and are therefore very receptive to messages from you.
Take advantage of this moment to add your added value!
Here are some examples of “little extras” that could reach your customers:
Add a personal promo code to each order. Customers gambling database taiwan will appreciate this gesture and may return to use it in your store instead of going to your competitor's. Setting an end date for this promo code is a good idea to remind your customers to use it quickly. Adjust the end date according to your market (e.g., the lifespan of your products).
Add a giveaway that your customers can keep in mind. This physical item will allow you to exist even off the web and can be seen by your customers' friends and family. This might even spark a discussion about your store among them
Add a freebie (an extra product) and encourage your customers to thank you with a selfie, a note, or a review on social media. Once they've received this freebie, they'll be more likely to share their joy on social media.
Add a little personal note , thank your customers by name and invite them to respond to you on your social networks with a review or a thank you. Reviews on Facebook or Google, for example, are, as you know, a great way to win new customers.
Combine this strategy with information collected from your CRM database to create personalized emails sent on your customers' birthdays, special occasions, and more.
Follow world days and popular events
And when I say "Follow," I mean "Participate," "Animate," "Personalize" your store to the rhythm of these events.
Keep your e-commerce site alive with the rhythm of the calendar. Encourage your visitors to return daily/weekly to see the latest developments and new features in your store.
With our phones, we are within reach of a 24/7 web connection, social media and their constant updating (thanks to content posted by members) take up a good part of our time on the web (in Canada, 30% of the time spent on the Internet is spent on a social network ).
Average time spent online by a Canadian in 2018. Infographic created by Hootsuite and We Are Social.
Based on the information that the new thing brings back, you need to liven up your online store . And by following the events calendar, you won't even need to use your creativity.
Here are some examples of how to keep your site evolving with the events calendar:
Offer discounts on event-related products , like major companies.
Offer new products for a limited time in connection with the event.
Offer exclusive discounts to specific people connected to the event. Examples: 15% off for women during International Women's Day, free delivery in Quebec during the week of Quebec Day, etc.
Change your store's visuals to reflect the event's colors. Your logo, featuring a red hat at Christmas or a pumpkin at Halloween, updated banners and colors, and more will be thoughtful touches that will delight your visitors and customers.
Create an event-inspired contest. Examples: the best selfie dressed as a character from a hit TV show during the worldwide release of its new season, a romantic selfie on Valentine's Day, a "Price Is Right" during the sales, etc.
These ideas obviously take more time to manage but can pay off big later on by positioning you as a major player in your market on the web.