8 valuable tips to improve your back-to-school sales
Posted: Sat Apr 05, 2025 6:27 am
And yes, summer is coming to an end! And back-to-school is fast approaching!
It is the Big Event eagerly awaited by hundreds of thousands of students but also by a large number of web marketing and e-commerce professionals.
The start of the school year is a crucial stage, a key moment, full of opportunities that should not be overlooked , which you must take advantage of to increase your sales, build loyalty and expand your customer base.
Just behind the first major holiday season, the back-to-school season alone is expected to generate $101.6 billion in revenue in 2020 (compared to $80.7 billion last year), surpassing the $100 billion mark for the first time.
Back-to-School Purchasing Behaviors on the Web
The 2020 school year will not be the same as any other previous year.
Today's back-to-school essentials, in the age of Covid, no longer only concern school supplies and stationery. The proportion and type of purchasing categories has changed considerably. Furniture and electronics, as well as home decor and groceries, are also on the rise, due to teleworking and the need to equip oneself at home.
The share of "omnichannel shopping" by parents, a mix of online and offline experiences, is therefore tending to increase particularly this year.
This means that your Panierdachat online store gambling database philippine can reach a larger number of potential customers, and regardless of your industry, you can all offer a back-to-school-themed deal.
By considering this and knowing the online behavior of back-to-school shoppers, you will be able to optimize your e-commerce site for a successful back-to-school campaign.
So what marketing strategy should you implement?
We give you all our advice for preparing your Panierdachat online store for the start of the school year.
To help you capitalize on the back-to-school season, we have put together inspiring ideas and concrete examples that you can offer to your customers, whether for:
boost your sales
build customer loyalty
Being bold, imaginative and using a little common sense is the key to all success and does not necessarily require huge investments.
It is the Big Event eagerly awaited by hundreds of thousands of students but also by a large number of web marketing and e-commerce professionals.
The start of the school year is a crucial stage, a key moment, full of opportunities that should not be overlooked , which you must take advantage of to increase your sales, build loyalty and expand your customer base.
Just behind the first major holiday season, the back-to-school season alone is expected to generate $101.6 billion in revenue in 2020 (compared to $80.7 billion last year), surpassing the $100 billion mark for the first time.
Back-to-School Purchasing Behaviors on the Web
The 2020 school year will not be the same as any other previous year.
Today's back-to-school essentials, in the age of Covid, no longer only concern school supplies and stationery. The proportion and type of purchasing categories has changed considerably. Furniture and electronics, as well as home decor and groceries, are also on the rise, due to teleworking and the need to equip oneself at home.
The share of "omnichannel shopping" by parents, a mix of online and offline experiences, is therefore tending to increase particularly this year.
This means that your Panierdachat online store gambling database philippine can reach a larger number of potential customers, and regardless of your industry, you can all offer a back-to-school-themed deal.
By considering this and knowing the online behavior of back-to-school shoppers, you will be able to optimize your e-commerce site for a successful back-to-school campaign.
So what marketing strategy should you implement?
We give you all our advice for preparing your Panierdachat online store for the start of the school year.
To help you capitalize on the back-to-school season, we have put together inspiring ideas and concrete examples that you can offer to your customers, whether for:
boost your sales
build customer loyalty
Being bold, imaginative and using a little common sense is the key to all success and does not necessarily require huge investments.