And that is the highest score compared to all other channels. More and more consumers prefer to shop online on their smartphone, instead of their laptop. It is therefore no surprise that more and more customers prefer messaging to complete their purchase.
There are more underlying reasons for the rise of c-commerce. For example, many providers of messaging special lead services have integrated payment options into their platform. Think of Apple Pay, Google Pay, WeChat Pay and Payments in Facebook Messenger. Third-party integrations are also possible, such as Shop Pay from Shopify, CashApp and Venmo. In this case, retailers do not have insight into a customer's payment details. This personal data is protected by the online payment service provider or a provider such as Apple or Google.
The advantage of 'CPS'
The benefits of conversational messaging can be summarized in three characteristics: Convenience , Persistence and Speed .
Convenience. Customers can get in touch at any time and via any channel, without the support agent losing context. They no longer have to wait in a call center for ages or keep a chat window open in the hope of a quick response. In addition, c-commerce offers a company a variety of advantages, such as upselling products, offering new services, and quickly and easily checking out products.