Define your ideal customer profile

[jrineakter]

Sales Navigator is a powerful tool that offers 36 lead and 16 account search filters, compared to LinkedIn basic search’s 18 filters. These filters ensure better automatic qualification of leads, which can then be saved on to custom lists. Alerts can also be set up to notify you of changes within particular companies or networks, enabling you to capitalise on new opportunities.

What is Sales Navigator and is it worth it?
Investing in LinkedIn Sales Navigator can significantly boost your lead generation efforts. The tool’s advanced search filters, custom lists, and alerts are invaluable for identifying and tracking high-value leads. Additionally, the InMail feature allows you to initiate conversations directly with prospects, while the TeamLink feature helps identify warm introductions through your network.

Optimise your profile
Your LinkedIn profile and company page are your digital front doors. In fact, as so many people are likely to find you on LinkedIn very early on in their customer journey, it might even be their first buy phone number list impression of you and your organisation. So, it’s crucial to make sure your and your company’s pages are fully optimised by including professional photos and detailed descriptions showcasing your expertise. Here’s a quick checklist:

Professional profile and cover images: Use high-quality images that reflect your brand identity. It goes without saying but don’t just crop your face out of a recent holiday pic. Please.

Compelling headline and summary: Highlight your value proposition and expertise.

Detailed experience and credentials: List relevant roles and achievements.

Keywords: Incorporate relevant keywords to enhance search visibility.

Regular updates: Keep your company page updated with fresh content.